- Cui Peijun distributed 180 million yuan ($26 million/Rs 237 crore) as year-end bonuses in February this year.
- On July 21, during the company's summer internship opening ceremony, Cui shared the story of firing an employee who did not invite his mother to his wedding due to being ashamed of her looks.
- Cui told the employee, 'I have no respect for you. I'm sorry, but you must leave.'
- The employee later knelt and apologised, but Cui did not take him back.
- Cui later offered the employee's retired mother a logistics job with the same pay as her previous job.
- The story went viral on Chinese social media, receiving more than 24 million views.
- Cui Peijun is known as China's most generous boss for his significant financial contributions to employees and students.
- Earlier this year, Cui distributed 35 million yuan in grants to over 4,800 university students from low-income families over the past 12 years.
- Cui emphasized the importance of family, stating that respecting one's parents is 'the foundation of being a decent person.'
Cui Peijun, founder of Henan Kuangshan Crane Co., ignited a social media debate after firing an employee for not inviting his mother to his wedding due to embarrassment over her appearance.17
Cui stated, “I have no respect for you. I’m sorry, but you must leave,” emphasizing that respecting parents is the foundation of being a decent person.3
The incident occurred during the opening of a summer internship program on July 21, where Cui shared the story, which has since gone viral, amassing over 24 million views on social media.26
The employee later returned to apologize, reportedly kneeling before Cui, but the founder stood firm on his decision.

After the employee's mother retired, Cui offered her a job in the company's logistics department, expressing concern for her well-being in old age.
Earlier this year, Cui distributed 180 million yuan (around $26 million or ₹237 crore) in year-end bonuses, earning him the title of “China’s most generous boss.” He has also provided 35 million yuan in grants to over 4,800 university students from low-income families over the past 12 years.8
Many social media users supported Cui's actions, viewing the dismissal as a valid management decision aligned with the company's values.
“Cui Peijun, founder of Henan Kuangshan Crane Co, reportedly offered the employee's mother a logistics job with the same pay after she retired, saying he feared her son would not care for her. The story drew over 24 million views on Chinese social media.”
