- Hyundai delays its homegrown self-driving software by two years, now set to launch in late 2029.
- To bridge the gap, Hyundai will start using Nvidia's Hyperion 10 platform for Level 2+ and Level 2++ systems beginning in 2028.
- Park Min-woo, a Hyundai Motor Group president who joined in January after years at Nvidia, is steering this shift.
- Former exec Song Chang-hyeon pushed for in-house development before his abrupt exit in December.
- Hyundai plans to co-design technology with Nvidia and use the data to enhance its own in-house Atria software platform.
- Hyundai and Kia, which together sell over 7 million vehicles a year, are banking on their massive global fleet to gather driving data faster than rivals.
Hyundai Motor Group has announced a significant delay in the rollout of its proprietary driver-assistance system, now set for late 2029. In the interim, the company will leverage Nvidia's Hyperion 10 platform for its Level 2+ and Level 2++ systems starting in 2028.2
This strategic pivot comes as Park Min-woo, a new president at Hyundai with a background at Nvidia, leads the charge. He emphasized that the partnership with Nvidia is not about relinquishing control, stating, “Our partnership with Nvidia is not about leaving our destiny entirely in their hands.” Instead, Hyundai plans to co-design technology with Nvidia while utilizing the data to enhance its own Atria software platform.35
The decision to delay in-house development marks a shift from the previous leadership under Song Chang-hyeon, who advocated for a more independent approach before his departure in December. Hyundai aims to keep costs manageable by relying on cameras, ultrasonic sensors, and radar, avoiding more expensive technologies in early vehicles.
Hyundai and Kia, which collectively sell over 7 million vehicles annually, are also banking on their extensive global fleet to gather driving data more rapidly than competitors, with aspirations to lead the market by 2033.6
“Park Min-woo, a Hyundai Motor Group president who joined in January after years at Nvidia, is steering the shift, saying the partnership is not about leaving destiny entirely in their hands. Hyundai and Kia, which together sell over 7 million vehicles a year, aim to take the lead by 2033 using fleet data.”
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