Home-cleaning startup Scrubsy raises Rs 27 crore from V3 Ventures to expand manufacturing; funds to scale operations and market presence

Gurugram-based home-cleaning startup Scrubsy has raised Rs 27 crore (about $3 million) from V3 Ventures to scale its manufacturing operations and enhance its market presence. The funding will support the company’s growth strategy, which emphasizes in-house manufacturing and product development.¹³⁵⁷

Founded in 2025 by Kartik Sibal, Ishan Suri, Nitin Jain, and Aditya Bhasin, Scrubsy operates under BoldChem Science Pvt Ltd and follows a direct-to-consumer model. The startup offers a variety of cleaning solutions, including foam-based kitchen cleaners, bathroom cleaners, and shoe-cleaning products.⁶⁸

A key aspect of Scrubsy's strategy is its vertically integrated approach, which allows for better control over quality and product differentiation. Co-founder and CEO Kartik Sibal stated, “Unlike many D2C brands moving toward contract manufacturing, we believe in keeping manufacturing in-house. It creates stronger R&D capabilities, protects product differentiation, and gives us better control over quality.”

The startup utilizes AI to analyze customer reviews and incorporate feedback into product development, enhancing its offerings based on consumer needs. Arjun Vaidya, co-founder and investment partner at V3 Ventures, noted, “What stood out for us was the team's execution. Scrubsy reached meaningful scale in a category dominated by legacy players while remaining bootstrapped, which is rare.” V3 Ventures, backed by Verlinvest, focuses on consumer brands and has a diverse portfolio in India.