Simon LudlamEtchea EnergyNational GridNational Trust

Harry Potter fans force rerouting of £430m undersea power cable to spare Dobby's beachside 'grave'; project now powers 380,000 homes

Harry Potter fans successfully pressured the rerouting of a £430 million undersea power cable to avoid disturbing a shrine to Dobby the House Elf, located at Freshwater West beach in Pembrokeshire, Wales. The project, now operational, powers 380,000 homes across the UK and Ireland.

Euronews Euronews+2 sources10 August 2026 · 18:43 UTC
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Harry Potter fans have successfully influenced the rerouting of a £430 million power cable project to protect a shrine dedicated to Dobby the House Elf, located at Freshwater West beach in Pembrokeshire, Wales, where his death scene was filmed in *Harry Potter And The Deathly Hallows – Part One* (2010).1

The 190km Greenlink interconnector was initially planned to run through the site of Dobby's grave, prompting an outcry from fans who leave painted stones and socks as tributes. Simon Ludlam, CEO of Etchea Energy, revealed that the project received hundreds of calls from concerned fans after a BBC interview highlighted the original route.69

“Apparently, we’re going to go straight through Dobby’s grave,” Ludlam recalled, initially confused about the character's significance. After realizing the seriousness of the situation, he worked with planners to find a new route that avoided the shrine entirely.

“A lot of people were very happy about that, and the project is now going ahead and Dobby’s happy,” Ludlam joked. The project, which links the UK’s National Grid to Ireland, is now operational and can power 380,000 homes.78

Tourism at Freshwater West contributes significantly to the local economy, with an estimated £604 million generated annually and over 6 million visitors supporting local businesses. The National Trust, which manages the land, had previously urged fans to refrain from leaving souvenirs due to environmental concerns, but the shrine remains a popular destination for fans worldwide.510

Despite the rerouting, Ludlam noted that the cable now comes “quite close” to Bronze Age remains, highlighting the ongoing challenges of balancing development with cultural and environmental preservation.

Key Insight
“The cable now runs close to Bronze Age remains, including urns associated with human burial, after the reroute. Tourism in Pembrokeshire contributes an estimated £604 million to the local economy, with over 6 million visitors supporting 23% of local employment.”
CuriousCats studied:
1
EuronewsEuronews
“A £430 million (€502m) over-and-undersea cable project between Britain and Ireland has been rerouted after Harry Potter fans discovered the original plan would have disturbed a shrine to the fictional character Dobby the House Elf.”
Euronews →
2
CNN
“The £430 million (around $580 million) Greenlink interconnector links the UK’s National Grid power transmission network to Ireland via a 125-mile cable between Ireland’s County Wexford on the southeast coast and Freshwater West, a beach in Wales’ southwest, where the death of Dobby was filmed for the Potter movie franchise.”
CNN →
3
The GuardianThe Guardian
“Harry Potter fans have forced a new multimillion-pound power cable between the UK and Ireland to be relocated after complaining it would desecrate the “grave” of Dobby, a fictional elf.”
The Guardian →
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