- Rockstar Games officially kicked off the summer promotional campaign for the latest GTA installment on June 18 by dropping the game's official cover artwork and announcing that pre-orders will open on June 25 through digital storefronts and select retailers.
- FNAC Portugal listed three physical PS5 SKUs, leading to early leaks of GTA VI prices ahead of the official pre-order launch on June 25.
- The leaked prices suggest €89.99, €119.99, and €199.99 for the standard, deluxe, and collector editions, respectively.
- Industry insider billbil-kun claimed that the leaked prices are merely placeholder prices, contradicting the unconfirmed rumors.
- Billbil-kun stated that the prices are random placeholders because the EAN codes do not belong to Take-Two's traditional games prefixes.
- Strauss Zelnick, CEO of Rockstar's parent company Take-Two Interactive, has previously addressed claims about GTA 6's pricing, emphasizing that consumers pay for the value delivered.
- Zelnick mentioned, "Consumers pay for the value that you bring to them, and our job is to charge way, way, way less for the value delivery," indicating a different perspective on pricing.
Rumors regarding the pricing of GTA 6 have surfaced following a listing by FNAC Portugal, which included three physical PS5 SKUs priced at €89.99, €119.99, and €199.99 for standard, deluxe, and collector editions, respectively. These prices convert to approximately $103, $138, and $229.2
However, industry insider billbil-kun, known for accurate leaks, has stated that these prices are merely placeholders. He emphasized, "Those prices are random ones," and noted that the SKUs do not correspond to Take-Two's traditional game prefixes. This statement contradicts the unverified rumors circulating in the gaming community.5
Rockstar Games is gearing up for the official pre-order launch on June 25, coinciding with the summer promotional campaign for the highly anticipated title. The game is set to release on November 19, 2026, marking a significant gap of over 13 years since the launch of Grand Theft Auto V.1
In response to pricing speculation, Strauss Zelnick, CEO of Rockstar's parent company Take-Two Interactive, previously stated, "Consumers pay for the value that you bring to them, and our job is to charge way, way, way less for the value delivery."6
“GTA 6's pricing has sparked rumors following a listing by FNAC Portugal ahead of the pre-order launch. However, industry insider billbil-kun asserts that the leaked prices are merely placeholders.”
