- Girlguiding has announced a change in its uniform for the first time in more than 30 years, to give girls the 'freedom to express themselves'.
- In a survey conducted in June, 93% of 2,000 girls aged six to 16 in the UK said they feel most comfortable when they can choose how to style themselves.
- Chief executive Felicity Oswald stated that the policy change aims to give Guides the 'freedom to express themselves, whilst feeling part of our amazing organisation'.
- The new uniform, designed by HemmingwayDesign, includes 30 garments and 15 accessories and neckerchiefs.
- The redesign means Guides now only have to wear one of the new tops to be classed as being in uniform.
Girlguiding has launched a significant uniform redesign, the first in over three decades, aimed at fostering self-expression and individuality. The new uniform policy, which allows members to wear just a regulation top to be considered 'in uniform', reflects a shift towards inclusivity and personal choice.15
The redesign, created by HemmingwayDesign, includes 30 garments and 15 accessories, moving away from the traditional uniform that has been in place since the 1990s. Chief executive Felicity Oswald stated that the change aims to give Guides the “freedom to express themselves, whilst feeling part of our amazing organisation”.34
This initiative comes after a survey of 2,000 girls aged six to 16 in the UK revealed that 93% feel most comfortable when they can choose how to style themselves. Additionally, 47% of respondents expressed greater confidence when allowed to select their attire.2
The timing of the launch is significant, as it precedes a membership change set for 2025, which will limit Girlguiding membership to “girls and young women” following a Supreme Court ruling on biological sex. While some members protested the decision to ban trans girls, others supported it due to safeguarding concerns.
This uniform update marks a pivotal moment for Girlguiding, aligning with modern values of inclusivity and self-identity.
“The new uniform, designed by HemmingwayDesign, includes 30 garments and 15 accessories, focusing on practicality, comfort, and sustainability. Chief executive Felicity Oswald noted that 47% of members feel most confident when they can choose what they wear, reflecting a significant shift in the organization's approach.”
