/entrackr/media/media_files/2026/07/15/anmasa-2026-07-15-12-12-41.png)
- Fireside Ventures has led a seed funding round of ₹30 crore ($3.15 million) for the D2C grocery startup Anmasa, with participation from Blume Ventures and other investors.
- This funding round brings Anmasa's total capital raised to ₹47 crore (approximately $5 million).
- Anmasa plans to use the fresh capital to expand into new cities, set up additional manufacturing hubs, and strengthen its technology infrastructure.
- Prior to this seed round, Anmasa raised ₹9.75 crore in a pre-seed funding round co-led by Snow Leopard Technology Ventures, Veltis Capital, Blume Ventures, and Indigram Lab in August last year.
- In January 2026, Anmasa secured a bridge round of ₹7.5 crore to support its growth.
Fireside Ventures has led a ₹30 crore ($3.15 million) seed funding round for D2C grocery startup Anmasa, which has now raised a total of ₹47 crore (approximately $5 million). Founded in 2023 by Yatish Talvadia and Shailendra Upadhyay, Anmasa operates on a hyperlocal model, delivering fresh staples like flour and oils within 90 minutes.12
The fresh capital will be used to expand into new cities, enhance technology infrastructure, and hire senior talent. Anmasa plans to enter the Bengaluru market within the next three to six months, followed by Pune or Hyderabad, targeting 25 cities for expansion over the next five years.3
Anmasa's unique model includes neighbourhood micro-factories that prepare products only after an order is placed, driving a remarkable 23x growth over the past year. The startup claims that around 70% of its revenue comes from repeat customers, with the highest-value cohorts spending over ₹5,000 per month.
“Technology, team building, expansion. These are the three core areas that we are focusing on moving forward,” said Talvadia. The startup currently processes around 700-800 online orders daily, with a 90-day repeat rate of nearly 50% and most stores achieving positive EBITDA.
Talvadia's previous experience with Milkbasket has informed Anmasa's strategy, allowing the company to identify markets where its model can thrive. “That’s the advantage of being a second-time entrepreneur,” he noted, reflecting on lessons learned from past ventures.
“Founded by former Milkbasket founder Yatish Talvadia, Anmasa operates nine stores across Gurugram and Noida, processing 700-800 daily orders with 85% of revenue from online orders. The startup claims a 90-day repeat rate of nearly 50% and plans to enter Bengaluru within 3-6 months, with 25 cities identified for expansion.”
