RM Sotheby’sThe Ferrari FoundationFerrari S.p.A.

Ferrari Luce electric vehicle sells for $40 million, breaking record for most expensive new car ever sold at auction; proceeds support educational initiatives

Ferrari's first fully electric car, the Luce, has shattered auction records by selling for $40 million during a charity event at Monterey Car Week, far exceeding its $1.1 million estimate. Proceeds will benefit educational initiatives through The Ferrari Foundation.

CNN+1 source17 August 2026 · 18:32 UTC
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Ferrari's Luce, the brand's first fully electric vehicle, has made history by selling for $40 million at a charity auction during Monterey Car Week, setting a new record for the most expensive new car ever sold at auction.12

The bespoke model, known as "Chassis 0," was auctioned by RM Sotheby’s and sold for 36 times its original estimate of $1.1 million.

The sale comes shortly after Ferrari's stock price fell by over 8% on the Milan stock exchange following the Luce's unveiling in May.

All proceeds from the sale will support educational initiatives through The Ferrari Foundation, as confirmed by the car maker.4

Ferrari described the Luce, which features an electric engine on each wheel, as a vehicle for a "different sort of Ferrari client."

After the auction, the Luce will return to Maranello, Italy, where it was built, before being delivered to the unnamed winning bidder in the first quarter of 2027.5

This record-breaking sale highlights the growing interest in electric vehicles within the luxury market, as traditional automotive boundaries continue to evolve.

Key Insight
“The bespoke Ferrari Luce, sold at a charity auction during Monterey Car Week, fetched 36 times its original estimate of $1.1 million. Following the sale, the vehicle will return to Maranello before being delivered to the unnamed winning bidder in early 2027.”
CuriousCats studied:
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CNN
“A bespoke model of Ferrari’s first-ever fully electric car, the , has sold for $40 million, breaking the record for the most expensive new car ever sold at auction.”
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CTV News
“A bespoke model of Ferrari’s first-ever fully electric car, the Luce, has sold for US$40 million, breaking the record for the most expensive new car ever sold at auction.”
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