Dolby Vision 2 rolls out first on 2026 Hisense TVs via firmware update; more models to follow in coming weeks
Chris TurkstraJohn CoulingSonny MingJonas KlittmarkHisenseiQIYIPeacockVIDAACANAL+Google LLCDolby LaboratoriesMediaTek

Dolby Vision 2 rolls out first on 2026 Hisense TVs via firmware update; more models to follow in coming weeks

Dolby Vision 2 has launched on select 2026 Hisense TVs via a firmware update, enhancing picture quality for movies, games, and sports. The rollout will expand to more models in the coming weeks, with Dolby promising a richer viewing experience through advanced features and improved image processing.

PR Newswire PR Newswire+2 sources6 August 2026 · 23:18 UTC
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Dolby Vision 2 has officially rolled out on select 2026 Hisense TVs, marking a significant upgrade in HDR technology. This update enhances picture quality for all Dolby Vision content, including films, games, and live sports, without requiring new hardware.126

The initial rollout includes Hisense's UX, UR9, UR8, and U7 models, with more devices expected to receive the update in the coming weeks across North America, Europe, and APAC. According to Dolby, the upgrade introduces a new image engine and enhanced content intelligence features, which dynamically optimize picture settings on a scene-by-scene basis.

“Dolby Vision 2 sets a new standard for what television can look like,” said John Couling, Senior Vice President at Dolby Laboratories.

The update also includes features like Authentic Motion for smoother visuals and an intensity slider for adjusting the depth of the Dolby Vision effect.57

“Hisense customers expect the best, and Dolby Vision 2 delivers on that promise,” stated Sonny Ming, General Manager of TV Product Marketing at Hisense.

Dolby Vision 2 is designed to work with existing Dolby Vision content, enhancing the viewing experience without the need for new hardware. The rollout is part of a broader strategy to meet the evolving expectations of today’s viewers, with additional models set to receive the update soon.

The new features of Dolby Vision 2 include bidirectional tone mapping and local tone mapping, which take advantage of the increased brightness of modern TVs.

As the first TVs to support Dolby Vision 2, Hisense models are positioned to deliver a more authentic and uncompromised picture quality, setting the stage for future advancements in home entertainment technology.

Key Insight
“The rollout includes two tiers, with Dolby Vision 2 Max debuting on the same Hisense models, adding features like Authentic Motion and Light Sense 2. Streaming providers CANAL+, iQIYI, and Peacock have committed to supporting the expanded capabilities, though no launch dates were announced.”
CuriousCats studied:
1
PR NewswirePR Newswire
“SAN FRANCISCO, Aug. 6, 2026 /PRNewswire/ -- Today, (NYSE: ) and Hisense announced that Dolby Vision 2 is now available on select Hisense televisions with more models to receive firmware updates in the coming weeks.”
PR Newswire →
2
The Verge
“After being , Dolby Vision 2 is rolling out to TVs, starting with the 2026 Hisense UX, , UR8, and U7.”
The Verge →
3
Broadband TV NewsBroadband TV News
“Dolby Laboratories and Hisense have launched the first rollout of Dolby Vision 2, bringing the next generation of Dolby’s HDR picture technology to select Hisense television models through a firmware update.”
Broadband TV News →
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