Crunchyroll doubles down on Indian anime with Rashmika, Tiger and INR 79 subs

Crunchyroll is intensifying its focus on the Indian anime market with a new campaign featuring popular celebrities Rashmika Mandanna and Tiger Shroff.

The campaign includes original ad films and four short-form digital spots that emphasize Crunchyroll's key offerings: a vast library of over 800 titles, same-day episode releases as Japan, and dubs in multiple Indian languages including Hindi, Tamil, and Telugu. Subscribers also enjoy an ad-free experience at an affordable price of INR 79 per month.

Akshat Sahu, senior director of marketing - APAC at Crunchyroll, expressed enthusiasm about the campaign, stating, “We are thrilled to return with the second edition of Crunchyroll’s brand campaign in India — an exciting continuation of our journey with anime fans here.”

This strategic move aims to capitalize on the growing anime fanbase in India by providing localized content and competitive pricing, making anime more accessible to a wider audience. The campaign’s digital shorts and celebrity endorsements are designed to engage superfans and newcomers alike, reinforcing Crunchyroll’s position as a leading anime streaming platform in the region.

By offering simultaneous episode releases with Japan and multiple language dubs, Crunchyroll is addressing key preferences of Indian viewers, enhancing the overall user experience and subscriber value.

This initiative reflects Crunchyroll’s commitment to expanding its footprint in the APAC market, leveraging local talent and tailored content to drive growth.

Crunchyroll has launched its second Indian campaign featuring Rashmika Mandanna and Tiger Shroff to promote its anime streaming service. The platform offers over 800 titles with same-day Japan episode releases, dubs in Hindi, Tamil, Telugu, and an ad-free subscription at INR 79 per month.