- Claude is the fastest-growing AI traffic source, having sent almost four times more referral traffic to websites in April than in January.
- Claude's share of traffic in SE Ranking's dataset grew from 0.0029% in January to 0.0141% in April, reflecting a 386% increase.
- Most of the growth occurred in March, when Claude's share increased from 0.0049% to 0.0127%, marking the largest single-month jump in its history according to SE Ranking.
Claude has shown a significant rise in referral traffic, increasing its share from 0.0029% in January to 0.0141% in April, marking a 386% rise.123
The surge was particularly notable in March, where its share jumped from 0.0049% to 0.0127%.
In April, Claude sent almost four times more referral traffic to websites compared to January, solidifying its position as the fastest-growing AI traffic source among tracked platforms.
Overall, AI platforms accounted for 0.33% of website traffic by April, up from 0.1976% a year earlier, with Claude alone capturing 1.40% of this traffic.
This spike in engagement is attributed to increased public attention towards Anthropic and its AI model, Claude, especially after the company publicly declared it would avoid controversial applications such as mass surveillance or fully autonomous weapons.
Furthermore, data from Similarweb indicates that Claude reached 11.3 million daily active users on mobile devices in early March, contributing to its growth.
Notably, Claude accounted for 0.0186% of US website traffic while the European Union saw a figure of 0.0100% and the UK 0.0054%.
“Claude's share of traffic grew from 0.0029% in January to 0.0141% in April, marking a significant increase. Recent public attention on Anthropic may have contributed to this growth.”
Search Engine Journal