Chinese barbecue chef goes viral as Elon Musk lookalike; he draws huge crowds while keeping food prices unchanged at his eatery
Ma JianpingTesla, Inc.

Chinese barbecue chef goes viral as Elon Musk lookalike; he draws huge crowds while keeping food prices unchanged at his eatery

A Chinese barbecue chef, Ma Jianping, has gained viral fame for his striking resemblance to Elon Musk, attracting large crowds to his Tongchuan eatery. Despite the surge in popularity, Jianping has kept food prices unchanged, focusing on his restaurant rather than capitalizing on his newfound fame.

Daily Star Daily Star+1 source31 July 2026 · 22:01 UTC
CuriousCats Full Story

Ma Jianping, a 48-year-old barbecue chef in Tongchuan, Shaanxi province, has become an internet sensation after a video showcasing his grilling skills went viral, garnering over 1.3 million likes on Chinese social media. His resemblance to Elon Musk has drawn huge crowds to his restaurant, Yilan Restaurant.12348

Fans are flocking to meet Jianping, with many queuing for photos and handshakes. One customer expressed excitement, saying, "I have only seen Musk grilling meat in AI-generated videos. This is my first time meeting 'Musk' in real life, and I'm thrilled." Locals have long joked about the chef's likeness, with some suggesting renaming his eatery to 'SpaceX Barbecue'.

Despite the newfound fame, Jianping remains humble, stating, "I don't want to use social media to cash in on going viral and instead want to focus on my restaurant." His sudden popularity has reportedly doubled his business, but he admits it has left him feeling "shy and nervous".56

As the buzz continues, Jianping's story highlights the intersection of social media fame and local entrepreneurship, proving that sometimes, a simple resemblance can lead to unexpected success.

Key Insight
“Ma Jianping, 48, drew more than 1.3 million likes for the viral video of him serving grilled meat in Shaanxi. He says sudden fame left him 'shy and nervous' and he wants to focus on his restaurant rather than cash in on social media.”
CuriousCats studied:
1
Daily StarDaily Star
“A down to earth barbecue chef in China has seen his restaurant explode in popularity after a video of him serving grilled meat went viral for his likeness to Elon Musk”
Daily Star →
2
InshortsInshorts
“A 48-year-old barbecue chef named Ma Jianping in China has gone viral for his striking resemblance to billionaire Tesla CEO Elon Musk.”
Inshorts →
Ask CuriousCats
Who is Ma Jianping?
What sparked his viral fame?
How has customer traffic changed?
Are other chefs gaining similar attention?
How does his restaurant's pricing compare?
Get your CIA-level briefing,
in real time.
CuriousCats monitors the internet every minute for you and brings you the most personalized brief of videos, social media posts, news and more.
Download the App
If you liked this, you’ll love your CuriousCats brief.
News, videos, opinions and more — without the noise.
Get CuriousCats