- Valeria Márquez was fatally shot during a live TikTok broadcast from her beauty salon in May 2025, shocking viewers as the incident unfolded online.
- Before the attack, Márquez expressed fears for her safety, stating during the livestream, "Maybe they were going to kill me or something."
- Ramón Ángel Álvarez Ayala, known as 'El R1', has been accused of ordering the murder after his son, Francisco Álvarez, allegedly contacted him following his breakup with Márquez.
- On July 26, Mexican Special Forces captured Álvarez Ayala during a raid in Jalisco, marking a significant development in the investigation.
- Prosecutors are currently pursuing charges against 'El R1' for the murder, while both his son Francisco and the suspected shooter remain at large.
- Francisco Álvarez allegedly threatened Márquez before her death, which authorities believe is connected to the motive behind the murder.
- The alleged gunman entered the salon pretending to make a delivery before fatally shooting Márquez, highlighting the violent tactics used by cartel members.
- El R1 is described as a senior operator in the Cartel Jalisco Nueva Generacion (CJNG), one of Mexico's most powerful criminal organizations.
Valeria Márquez, a 23-year-old beauty influencer, was tragically murdered during a TikTok livestream in her salon in Zapopan, Mexico. Investigators allege that Ramón Ángel Álvarez Ayala, known as 'El R-1', ordered the killing after his son, Francisco, threatened Márquez following their breakup.1245
During the livestream, Márquez expressed fears for her safety, hinting at potential harm. Authorities claim the gunman entered the salon under the pretense of making a delivery before fatally shooting her. The shocking incident, witnessed by thousands online, has drawn attention to the dangers faced by public figures in cartel-dominated areas.
Public Security Secretary Omar García Harfuch stated, “Everything indicates that the son asked his father, R-1, to carry out the feminicide.” The investigation has led to the arrest of Álvarez Ayala, a senior figure in the Jalisco Nueva Generación Cartel (CJNG), known for its violent operations in Mexico.
Forensic evidence and encrypted communications have linked him to the crime, while the search for Francisco Alvarez continues. “The suspected shooter remains at large, and Jalisco is on high alert for potential cartel retaliation,” officials warned. This case underscores the perilous environment for influencers and public figures in regions plagued by organized crime.
“During the stream, Márquez told followers, "Maybe they were going to kill me or something," before a gunman opened fire inside her Zapopan beauty salon. Officials arrested Ramón Ángel Álvarez Ayala, alias "El R1," in a July 26 special forces raid in Jalisco, while his son Francisco and the suspected shooter remain at large.”
Daily Star
