Rick PréjetVictoria RileyKaitlin BeckerRichard MadanManitoba Pork

Canadians bring pork trade pitch to Iowa state fair; Manitoba's Richard Madan says face-to-face meetings essential to build trust

At the Iowa State Fair, Manitoba's Richard Madan emphasized the importance of face-to-face meetings to strengthen trade relationships, noting that Manitoba ships over three million young pigs to the U.S. annually, with two million going to Iowa, a key partner in agricultural trade worth billions.

CityNews Montreal16 August 2026 · 13:05 UTC
CuriousCats Full Story

At the Iowa State Fair, Manitoba's Richard Madan highlighted the critical role of face-to-face meetings in fostering trade relationships.

“Meeting face-to-face is essential to strengthen relationships, build trust and deepen understanding,” he stated, emphasizing the importance of direct engagement with stakeholders.

Manitoba exports over three million young pigs to the U.S. annually, with two million of those going directly to Iowa, which is a vital partner in agricultural trade.

“We’re not pushing those pigs down here. They’re pulling them from us,” said Rick Préjet, chair of Manitoba Pork, underscoring the demand for Canadian pork.

In 2025, Canada is projected to be Iowa’s largest customer, with the state exporting US$4.9 billion to Canada, accounting for 30 percent of Iowa’s total exports.

Iowa also imports US$3.2 billion in goods from Canada, primarily agricultural and machinery products, which are crucial for local industries.

“It’s well understood that both of us benefit. Producers benefit, processors benefit and consumers benefit,” said Dahl, emphasizing the interconnectedness of the supply chain.

However, some fair attendees expressed concern over the deteriorating bilateral relationship, with Victoria Riley stating, “when people start imposing tariffs nobody wins — we all lose.”

The ongoing dialogue at the fair aims to reinforce the importance of maintaining strong trade ties between Iowa and Canada.

Key Insight
“Prøjet clarified the pig trade is demand-driven: 'We're not pushing those pigs down here. They're pulling them from us.' Dahl noted strong local support, saying 'both of us benefit,' while some Iowans like Kaitlin Becker admit they don't know much about the relationship.”
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CityNews Montreal
““Sometimes you just need to remind people in Iowa that that relationship is really beneficial for them,” said Rick Préjet, chair of Manitoba Pork, at the state fair on Friday.”
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