Canadian premiers now remove some interprovincial alcohol trade barriers; here's how you can — and can't — buy booze

Canadian premiers from nine provinces have taken a significant step in alcohol trade by removing interprovincial barriers, allowing direct-to-consumer sales of beer, wine, and spirits. This agreement, effective immediately, follows a 2025 memorandum aimed at enhancing trade among provinces.¹²⁵⁶

Despite the progress, Quebec, Yukon, the Northwest Territories, and Nunavut have not signed the deal, although discussions are ongoing for their inclusion. British Columbia aims to implement regulations by next February.

Ontario Premier Doug Ford emphasized that the deal “will open new markets and new choice and convenience for producers and customers in Ontario and across Canada.” Alberta Premier Danielle Smith echoed this sentiment, highlighting the new opportunities for local producers.⁹¹⁰

However, retail analyst Bruce Winder cautioned that while consumers can buy directly from producers, “getting alcohol from another province on the shelves of your local liquor store is a different matter.” He noted that shipping costs could deter some consumers from purchasing out-of-province products, as “the shipping of beer is quite expensive and the product has to be fresh.” New Brunswick Premier Holt remarked on the growing loyalty of consumers to Canadian products, stating, “New Brunswickers are buying more Canadian products and Canadian alcohol than ever before.” This interprovincial agreement is seen as a “transformational step toward a truly national Canadian wine marketplace,” according to industry experts.⁴