Cadillac and Tommy Hilfiger launch bold new era in American Formula 1

Cadillac is set to make its Formula 1 debut next year, becoming the first new team to enter the sport since Haas in 2016. The American automotive giant is preparing from its Silverstone facility and has announced a significant partnership with Tommy Hilfiger, a brand with a deep-rooted history in Formula 1.

Tommy Hilfiger has previously partnered with prominent teams such as Team Lotus, Ferrari, and Mercedes, and has collaborated with seven-time world champion Lewis Hamilton. This new alliance will see Hilfiger's logos prominently displayed on Cadillac's cars, driver suits, and helmets, symbolizing a fusion of American heritage and motorsport excellence.

"We are an American team representing one of the most iconic American brands of all time," said Cadillac Formula 1 Team Principal Graeme Lowdon. "Tommy Hilfiger too is an American icon, and the brand’s legacy in Formula 1 is unmatched."

Tommy Hilfiger expressed enthusiasm about the partnership, stating, "Two icons. One vision. A bold new era of American motorsport. We’re proud to continue our Formula 1 story alongside TWG Motorsports and Cadillac."

This collaboration not only highlights Cadillac's ambitious entry into the pinnacle of motorsport but also underscores a renewed American presence in Formula 1, blending fashion, heritage, and racing innovation.

Cadillac will enter Formula 1 next year as the first new team since 2016, partnering with iconic American brand Tommy Hilfiger as its apparel and lifestyle partner. Their collaboration marks a bold new era in American motorsport, with logos featured on cars, driver suits, and helmets.