Beyoung Achieves Rs 200 Crore Revenue and Targets Rs 350 Crore for FY 2025
- Beyoung, an online fashion brand based in Udaipur, has achieved Rs 200 crore in annual recurring revenue for FY 2023-24. Founded in 2018 by Shivam Soni, Shivani Soni, Sakshi Soni, and Shankar Mali, the brand focuses on affordable everyday fashion for men and women.
- The brand's product range includes items like plain t-shirts, joggers, and urban shirts, priced between Rs 400 to Rs 1,500. Beyoung aims to make stylish clothing accessible to the broader Indian market, referred to as the real Bharat.
- Looking ahead, Beyoung has set ambitious revenue targets of Rs 300–350 crore for FY 2024-25. The company credits its growth to partnerships with key enablers such as Shiprocket, Freshdesk, Razorpay, and Sinch, which enhance its operational efficiency.
- Among its best-selling products are fashionable combos of t-shirts, shirts, and joggers, which have been well-received by customers. The brand's commitment to quality and trend-focused designs has resonated strongly with its audience.
- Shivam Soni stated, “We are focusing on aspirational, affordable, and convenient fashion for the mass market.” This vision underlines Beyoung's strategy to cater to a diverse customer base across India.
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