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Australia to let social media users 'opt out' of algorithm-based feeds in fresh blow to big tech; penalties up to 109.2 million Australian dollars

Australia's government announced proposed laws allowing social media users to opt out of algorithm-based feeds, enhancing user control. Prime Minister Anthony Albanese stated penalties for non-compliance could reach 109.2 million Australian dollars, aiming to protect children and hold big tech accountable for harmful content.

NPR NPR+1 source8 September 2026 · 13:53 UTC
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Australia's government is set to empower social media users with new legislation allowing them to opt out of algorithm-driven feeds. Announced by Prime Minister Anthony Albanese, the proposed laws aim to enhance user control and protect children from harmful content.13

"We'll require social media platforms to provide user empowerment tools that give people over the age of 16 genuine and enduring choice about what they see in their feeds," Albanese stated.

The legislation mandates that social media platforms notify users about their options, allowing them to choose between personalized algorithmic content or a feed based solely on friends and creators they follow.

Penalties for non-compliance could reach up to 109.2 million Australian dollars ($78.6 million). This initiative follows Australia's previous world-first laws banning children under 16 from holding accounts on major platforms like Instagram and TikTok, which Albanese described as "world-leading." However, reports indicate that over 81% of Australian children still use age-restricted platforms three months after the ban.25

The proposed Digital Duty of Care legislation also aims to protect children from addictive design features in digital services, including online games and AI chatbots. Albanese emphasized, "This is not about giving government control. It's about giving people control. It's about putting choice back into the hands of Australians online."

The measures are part of a broader global trend to regulate big tech companies and ensure user safety online.

Key Insight
“The proposed Digital Duty of Care legislation would also require platforms to protect children from content promoting eating disorders and other harmful material. Penalties for non-compliance could reach 109.2 million Australian dollars ($78.6 million), and the bill follows Australia's world-first ban on under-16 social media accounts.”
Australia targets social media algorithms with new user-choice rules
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Australia targets social media algorithms with new user-choice rules
CuriousCats studied:
1
NPRNPR
“CANBERRA, Australia — Australian social media users would be given a choice to opt out of algorithms under proposed laws announced by the government Tuesday that would let users have more control over what they see on their social media feeds.”
NPR →
2
CNBCCNBC
“Australia plans to give social media users the ability to switch off algorithm-based feeds in proposed legislation, making the latest move by governments and regulators to rein in Big Tech this year.”
CNBC →
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