Apple's September 9 event to unveil iPhone 18 Pro lineup with Dark Cherry color, possible foldable debut; Tim Cook's first major launch as CEO

Apple's September 9 event is set to unveil the much-anticipated iPhone 18 Pro lineup, featuring a striking Dark Cherry color alongside Black and Sky Blue options. This year’s hero color, Dark Cherry, is expected to be a standout feature, as the design remains largely similar to the iPhone 17 Pro lineup.¹²³⁵⁶⁷

The event, themed “Surprise and shine”, will also mark Tim Cook's first major launch as CEO, following his recent transition to the role. Cook's leadership era begins with significant expectations, as Apple has hinted at potential innovations, including a foldable iPhone that could finally enter the market.⁴

Rumors suggest that the iPhone 18 Pro and Pro Max will be powered by the A20 Pro processor and feature a new primary rear camera with advanced capabilities. The Pro Max may also see a slight increase in thickness to accommodate a larger battery, while a variable-aperture main camera could enhance photography options.

The foldable device is speculated to adopt a book-style design, featuring an outer display of approximately 5.5 inches and a larger 7.8-inch screen when opened. Reports indicate that the unfolded device could measure just 4.5mm thick, showcasing Apple's commitment to innovation in smartphone design.⁹