- Apple will kick off a new era on Wednesday when CEO John Ternus takes the stage for the first time for the company's annual iPhone launch event.
- Ternus, who took over from former CEO Tim Cook on Sept. 1, is widely expected to oversee the debut of Apple's first foldable iPhone, as well as upgrades to its iPhone 18 Pro models and Apple Watch lineup.
- The foldable iPhone will offer the same styling as other leading foldables, such as those from Samsung, though it will also carry a hefty price tag that could eclipse the $2,000 mark.
- In addition to the foldable, Apple is expected to show off its latest iPhone 18 Pro models, which will likely get the company's latest A series processor and camera improvements, including an upgraded aperture to better control lighting.
- It's unclear if Apple will launch its standard iPhone 18 models this time around; the company could launch the base iPhone 18 early next year alongside the iPhone 18e and the second-generation iPhone Air, which would be a major shift in Apple's iPhone strategy.
Apple's new CEO John Ternus will make his debut at the annual iPhone launch event on Wednesday, introducing the highly anticipated first foldable iPhone. This device is expected to feature a design similar to competitors like Samsung's Galaxy Z Fold 8, which starts at $1,899.123
The foldable iPhone's price tag may exceed $2,000, potentially deterring some customers but appealing to Apple's loyal fanbase seeking innovative alternatives to traditional smartphones. “The high price could make it worthwhile for the company if even a fraction of its loyal supporters buy it,” industry analysts suggest.
In addition to the foldable, Ternus is expected to unveil upgrades to the iPhone 18 Pro models, which will likely include the latest A series processor and camera enhancements, such as an upgraded aperture for improved lighting control. However, major cosmetic changes are unlikely following last year's refresh with the iPhone 17.45678
While the launch of standard iPhone 18 models remains uncertain, reports indicate that Apple may introduce these alongside the iPhone 18e and the second-generation iPhone Air early next year, marking a significant shift in the company's iPhone strategy.
“The foldable iPhone is expected to match styling of Samsung's leading foldables but carry a price tag that could exceed $2,000. Apple may also unveil iPhone 18 Pro models with an upgraded A-series processor and camera aperture, while the base iPhone 18 could shift to early next year.”
Yahoo Finance
