John TernusGene MunsterSamsungHonorHuaweiVivoDeepwater Asset ManagementXiaomiOppoCounterpoint ResearchSamsung ElectronicsApple Inc.

Apple's iPhone Duo enters China's crowded foldable market, faces price test; Wall Street predicts top seller despite heavy build and up to $3,200 price

Apple's iPhone Duo enters China's competitive foldable market, priced at 15,999 yuan ($2,230), facing established rivals like Huawei and Xiaomi. Despite concerns over its bulkiness and eSIM activation, Wall Street predicts strong sales, with Apple expected to capture 25% of the foldable market by 2026.

CNBC CNBC+1 source11 September 2026 · 01:29 UTC
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Apple's iPhone Duo has officially entered the competitive foldable smartphone market in China, priced at 15,999 yuan ($2,230). This price point positions it above Xiaomi's 18 Fold but below Huawei's Mate XT2. The launch comes as established brands like Huawei, Xiaomi, Honor, Oppo, and Vivo already dominate the foldable segment, making Apple's entry particularly challenging.1345789

Early reactions on social media platforms like WeChat have raised questions about the iPhone Duo's value for money. One user stated, "I won't buy it this year. I'll buy the second-generation foldable next year," reflecting skepticism about the initial offering. Another commenter highlighted the disparity in income, noting, "U.S. consumers earn US$3,000 to US$4,000 a month and buy it for US$1,999. We earn 3,000 to 4,000 yuan and spend 10,000 yuan on it," emphasizing the price sensitivity of Chinese consumers.

Despite these concerns, analysts remain optimistic. Gene Munster, managing partner at Deepwater Asset Management, remarked, "This is the first time in 10 years that Apple has come out with a product that people are excited about… Apple has got its device design mojo back and I think we're gonna see it in the numbers." Market research indicates that Apple could capture 25% of the foldable market by 2026, with projections increasing to 35-40% by 2027. The iPhone Duo, which features a foldable design and a battery life of up to 44 hours, will be available for preorder starting October 16 and officially launches on October 23.

However, the device's bulkiness and the absence of a physical SIM-card slot have raised additional concerns among potential buyers. Observers noted that the iPhone Duo is bulkier compared to its predecessors, which may affect its portability.

Key Insight
“Priced at 15,999 yuan ($2,230) in China, the Duo sits between Xiaomi's 18 Fold (10,999 yuan) and Huawei's Mate XT2 (19,999 yuan). Early WeChat reactions question the value, with one user saying, "I won't buy it this year. I'll buy the second-generation foldable next year."”
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CuriousCats studied:
1
CNBCCNBC
“Apple’s first foldable iPhone will compete with established models from Huawei, Xiaomi and other Chinese brands in one of the world’s most competitive foldable-phone markets.”
CNBC →
2
Yahoo FinanceYahoo Finance
“On Wednesday, Apple introduced the foldable iPhone which will be priced starting at $1,999 (reaching for the 2 TB model with maximum storage).”
Yahoo Finance →
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