John TernusApple Inc.

Apple to unveil iPhone 18 Pro Max on September 9 with A20 Pro chip, 12GB RAM, variable aperture camera; price may rise $200 globally

Apple is set to unveil the iPhone 18 Pro Max on September 9, featuring the A20 Pro chip, 12GB RAM, and a variable aperture camera. The price may rise by $200 globally, with pre-orders expected shortly after the launch event at the Steve Jobs Theatre in Cupertino, California.

Moneycontrol.com22 August 2026 · 05:20 UTC
CuriousCats Full Story

Apple is gearing up to unveil the iPhone 18 Pro Max on September 9 at its annual launch event, marking the first iPhone introduction under CEO John Ternus. The event will take place at the Steve Jobs Theatre in Cupertino, California.1234

The iPhone 18 Pro Max is anticipated to feature a 6.9-inch LTPO OLED display with ProMotion technology and an adaptive refresh rate of up to 120Hz. It will be powered by the A20 Pro chipset, based on a 2nm manufacturing process, and paired with 12GB RAM for enhanced multitasking and AI capabilities.568

A standout feature is the variable aperture camera, allowing users to control light intake for improved depth of field and low-light photography. The device will maintain a triple-camera setup while benefiting from upgraded image processing, enhancing both photos and videos.7

However, reports indicate that the price may increase by approximately $200 globally, potentially raising the launch price in India by up to Rs 20,000. Pre-orders are expected to open shortly after the event, with sales commencing before the end of the month.9

Key Insight
“The event at the Steve Jobs Theatre in Cupertino marks Apple's first iPhone launch under CEO John Ternus. Leaks also suggest a 6.9-inch LTPO OLED display with ProMotion and 120Hz refresh rate, while India pricing could increase by up to Rs 20,000.”
CuriousCats studied:
1
Moneycontrol.com
“Apple is expected to unveil the iPhone 18 Pro Max at its annual September launch event, where the company is also likely to introduce the iPhone 18 Pro and a new iPhone Ultra.”
Moneycontrol.com →
Ask CuriousCats
Who is leading Apple’s product launch now?
What features are expected in iPhone 18 Pro Max?
Why is the price of the iPhone expected to rise?
Are there significant upgrades compared to iPhone 17?
How does iPhone pricing in India compare globally?
Get your CIA-level briefing,
in real time.
CuriousCats monitors the internet every minute for you and brings you the most personalized brief of videos, social media posts, news and more.
Download the App
If you liked this, you’ll love your CuriousCats brief.
News, videos, opinions and more — without the noise.
Get CuriousCats