Apple's iPhone 18 Pro expected to feature AI upgrades; prices could rise by up to Rs 26,000 due to major hardware enhancements.
Apple Inc.TSMC

Apple's iPhone 18 Pro expected to feature AI upgrades; prices could rise by up to Rs 26,000 due to major hardware enhancements.

Apple's upcoming iPhone 18 Pro is anticipated to feature significant AI upgrades and a price increase of up to Rs 26,000, driven by major hardware enhancements, including a new 2-nanometre chip and advanced camera technology, according to industry analysts and reports.

Storyboard18 Storyboard1830 July 2026 · 12:10 UTC
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Apple's iPhone 18 Pro is set to launch with significant upgrades, including advanced AI features and a potential price hike of up to Rs 26,000. This increase is attributed to rising component costs and major hardware enhancements, particularly the transition to 2-nanometre chip technology.125

Analysts predict that the price increase could range from $200-$300 for some variants, translating to the substantial rise in Indian pricing after local taxes. The new A20 processor, manufactured using TSMC's 2nm process, is expected to power the devices, enhancing performance and efficiency.4910

In addition to the processor upgrade, Apple is reportedly preparing one of the most significant camera updates in recent years for the Pro lineup, which is likely to attract photography enthusiasts. The iPhone 18 Pro and Pro Max are expected to be unveiled in September 2026, potentially alongside Apple's first foldable iPhone, marking a pivotal moment in the company's product evolution.7811

As Apple continues to innovate, the combination of AI enhancements and hardware upgrades positions the iPhone 18 Pro as a leading contender in the premium smartphone market, despite the anticipated price increase.

Key Insight
“The iPhone 18 Pro is anticipated to include a variable-aperture main camera and Apple's next-generation A20 processor, enhancing performance and energy efficiency. Analysts predict that the price increase could reach $200-$300 in some variants, driven by rising component costs and advanced manufacturing processes.”
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