- The Apple September 2026 event is expected on September 8 or 9, based on an invite reportedly going out next week.
- The lineup is rumored to include the iPhone 18 Pro, iPhone 18 Pro Max, and Apple’s first foldable phone, widely expected to be called the iPhone Ultra.
- Rather than refreshing the entire iPhone family at once, the iPhone 18 and a rumored budget iPhone 18e are said to be pushed to spring 2027, leaving September’s stage entirely to the high end.
- Both Pro models are also expected to get pricier, with the iPhone 18 Pro and Pro Max estimated to cost $200 to $350 more than their iPhone 17 counterparts.
- Under the hood, the Pro models are expected to run a new A19 Pro processor, the first iPhone processor built on TSMC’s 2nm process, reportedly up to 18% faster and up to 30% more power-efficient than the current A19 Pro.
- Leaks point to a book-style fold with a roughly 5.4- to 5.5-inch cover display and a 7.8-inch inner display once opened, using a 4:3 aspect ratio closer to an iPad mini than a phone.
- Apple is also said to be using a hinge designed specifically to minimize crease visibility, and the foldable will skip Face ID in favor of Touch ID, with build materials echoing the iPhone Air’s titanium-and-glass look.
- On price, estimates put the foldable north of $2,000, making it Apple’s most expensive iPhone ever, and early iPhone Ultra stock will be tightly constrained at launch.
Apple's September 2026 event is set to showcase a premium lineup, focusing on the iPhone 18 Pro and iPhone 18 Pro Max, alongside the highly anticipated iPhone Ultra, Apple's first foldable device.34561213
The event is expected to take place on September 8 or 9, with invites reportedly going out next week. This year, Apple is shifting its focus to high-end devices, leaving budget models like the iPhone 18e for a spring 2027 release.12
Both Pro models are projected to see a price increase, estimated to be $200 to $350 more than their predecessors. Under the hood, they will feature a new processor built on TSMC's 2nm process, promising up to 18% faster performance and 30% more power efficiency compared to the current A19 Pro.7
The foldable iPhone Ultra is rumored to have a 5.4- to 5.5-inch cover display and a 7.8-inch inner display, designed to resemble a small tablet rather than a traditional phone. It will reportedly feature a hinge to minimize crease visibility and will utilize Touch ID instead of Face ID.891011
With an estimated price exceeding $2,000, the iPhone Ultra is set to become Apple's most expensive iPhone, with initial stock expected to be limited due to high demand.
“The standard iPhone 18 and budget iPhone 18e are reportedly pushed to spring 2027, leaving September's stage to the high end. Pro models are expected to cost $200 to $350 more than their iPhone 17 counterparts, and the foldable Ultra is estimated to exceed $2,000.”
Techgenyz
