- Apple has officially announced the iPhone 18 Pro and iPhone 18 Pro Max, featuring the new A20 Pro chip and a variable-aperture Main camera.
- The iPhone 18 Pro Max boasts an impressive up to 45 hours of video playback, significantly improved from its predecessor.
- Pre-orders for the new iPhones will begin on September 12 at 5 a.m. PT / 8 a.m. ET, with a release date set for September 18.
- The previous generation, the iPhone 17 Pro, featured a fixed aperture, a 6-core GPU, and a maximum storage capacity of 1TB.
- The iPhone 18 Pro and Pro Max maintain the same display sizes of 6.3 inches and 6.9 inches respectively, with a peak brightness of 3,000 nits.
- Both the iPhone 18 Pro Max and Galaxy S26 Ultra share the same starting price of $1,299.
- The Galaxy S26 Ultra features a 200MP main shooter and is known for its impressive zoom capabilities.
- Samsung's Galaxy S26 Ultra has a 5,000mAh battery that provides 31 hours of video playback, while the iPhone 18 Pro Max is rated for up to 45 hours.
Apple's iPhone 18 Pro and Pro Max introduce significant upgrades, including the A20 Pro chip that offers up to 20% faster CPU and 40% faster GPU performance. The new variable-aperture camera enhances low-light performance by around 50% and supports advanced video features like 4K Dolby Vision at 60 fps.15
The iPhone 18 Pro Max boasts an impressive up to 45 hours of video playback, surpassing its predecessor's 39 hours. The Pro model also sees an increase to 36 hours from 33 hours. Both models maintain the same display sizes as the iPhone 17 Pro, with the Pro at 6.3 inches and the Pro Max at 6.9 inches.2468
In terms of design, the iPhone 18 Pro is slightly heavier than its predecessor, while the Pro Max is 16g heavier. The devices will be available in new colors: Black, Silver, Glacier, and Burgundy, and will support faster wired charging, achieving 50% in around 15 minutes.
Pre-orders start on September 12, with a release date set for September 18. The iPhone 18 Pro is priced at $1,199, while the Pro Max starts at $1,299.3
Apple's latest models continue to build on their legacy of high-quality cameras and performance, aiming to compete with rivals like Samsung's Galaxy S26 Ultra, which offers its own impressive features.7
“The iPhone 18 Pro Max starts at $1,299, matching the Galaxy S26 Ultra, but Apple's phone is heavier and thicker. Samsung's S26 Ultra offers a 200MP camera and a built-in stylus, while Apple's AI features remain unreleased at publication.”











