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Apple to unveil iPhone 18 Pro and Pro Max on September 9 with A20 Pro chip, camera and battery upgrades; pre-orders reportedly set for September 12

Apple will unveil the iPhone 18 Pro and Pro Max on September 9, featuring the new A20 Pro chip, camera enhancements, and improved battery life. Pre-orders are set for September 12, marking a shift from the usual schedule, as the company also plans to introduce its first foldable iPhone.

India Today India Today+2 sources1 September 2026 · 18:19 UTC
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Apple is set to unveil its iPhone 18 Pro and Pro Max on September 9, featuring the next-generation A20 Pro chip, which promises to be 18 times faster and 30% more efficient than its predecessor. The event, titled “Surprise and shine,” will begin at 10am Pacific Time.45

The iPhone 18 Pro models are expected to retain their predecessors' display sizes of 6.3 inches and 6.9 inches, with significant camera upgrades including a variable-aperture camera and a potential 6x optical zoom for the Pro Max. Reports indicate that the Pro models will maintain a triple 48-megapixel rear camera setup and an 18-megapixel Center Stage front camera.11

Under the hood, the A20 Pro chip will utilize TSMC’s 2nm process, enhancing performance and battery life. The Pro Max is rumored to feature a 5,567mAh battery in the US, while the Pro may have a 4,288mAh battery. Pre-orders for the new models are set to begin at midnight Pacific Time on September 12, a departure from Apple's usual schedule, possibly due to the 25th anniversary of the 2001 terrorist attacks.67

In addition to the iPhone 18 series, Apple is expected to introduce its first foldable iPhone and new Apple Watch models during the event. The iPhone 18 Pro and Pro Max are anticipated to go on sale on September 18.

Key Insight
“The event, titled 'Surprise and shine', starts at 10am Pacific Time, and the Pro Max may feature a variable-aperture camera and 6x optical zoom. Pre-orders are expected to open at midnight Pacific Time on September 12, a shift from the usual Friday schedule, possibly due to the September 11 anniversary.”
CuriousCats studied:
1
India TodayIndia Today
“Apple is set to host its annual iPhone event on September 9, and this year’s launch could look very different from previous years.”
India Today →
2
FirstpostFirstpost
“The iPhone 18 Pro series is expected to bring major camera, performance and battery upgrades, with the Pro Max potentially gaining exclusive features such as a variable-aperture camera and 6x optical zoom.”
Firstpost →
3
ndtv.com
“Apple is expected to unveil its next-generation iPhone 18 Pro range at a special event on September 9, with a change to the usual pre-order schedule also reportedly in the works.”
ndtv.com →
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