- Apple has announced an event for September 9 where it will unveil the iPhone 18 lineup and a potential foldable iPhone.
- During the event, Apple is expected to introduce the Apple Watch Series 12, Apple Watch Ultra, and new smart home devices.
- Apple could also announce launch dates for iOS 27, iPadOS 27, and macOS Golden Gate during the event.
- Analysts expect the foldable iPhone to feature a screen size similar to an iPad mini.
- According to IDC, Apple is projected to ship over 17 million foldable iPhones by 2027.
- The foldable iPhone is anticipated to be a significant milestone for Apple, potentially driving higher average selling prices and margin growth.
- Apple's entry into the foldable phone market is expected to contribute to a 12.6% increase in foldable phone shipments this year, according to IDC.
Apple's upcoming launch event on Sept. 9 will showcase the iPhone 18 lineup, including a much-anticipated foldable model, as the company transitions leadership from Tim Cook to John Ternus. The event will occur at 10 a.m. PT at Apple Park in Cupertino, California.1
Analysts suggest the iPhone 18 Pro and Pro Max will be iterative upgrades, with the standard iPhone 18 not expected until next year. The foldable iPhone, projected to have a screen size akin to an iPad mini, could significantly boost Apple's average selling prices and margins, with estimates of over 17 million units shipped by 2027 according to IDC.456
In addition to the iPhone, Apple will unveil the Apple Watch Series 12 and Ultra, along with new smart home devices. The event may also reveal launch dates for iOS 27, iPadOS 27, and macOS Golden Gate. Analysts predict a 12.6% increase in foldable phone shipments this year, contrasting with a 16.7% decline in global smartphone shipments due to supply chain issues.237
As Samsung continues to dominate the foldable market, Apple's entry is expected to invigorate competition and drive growth in the sector.
“Analysts expect the foldable iPhone to feature a screen similar in size to an iPad mini, potentially driving higher average selling prices and margin growth. IDC forecasts Apple will ship over 17 million foldable iPhones by 2027, with a 12.6% increase in foldable shipments this year.”
The American Bazaar
