- Apple stock rose nearly 3% on the report of the October 13 event, indicating strong investor interest in the company's upcoming smart home products.
- Apple is reportedly preparing a big smart home launch with a new smart display, HomePod, and Apple TV for October, marking a significant entry into the smart home market.
- Apple's HomePod line hasn't been refreshed since January 2023, highlighting the anticipation for new models.
- Apple launched Siri AI in beta earlier this month, which will be integrated into the new smart home hub.
- New versions of Apple TV and HomePod are also expected to be unveiled alongside the smart home hub, featuring more powerful processors.
- Apple is entering a market traditionally dominated by Amazon and Google, which have established their smart home platforms with Alexa and Google Assistant.
- Apple's new CEO John Ternus debuted a product in September, signaling a new direction for the company under his leadership.
- The company's home offerings fall under its Wearables, Home, and Accessories segment, which generated $35.68 billion in 2025, making it Apple's third-largest segment.
Apple's stock surged nearly 3% as anticipation builds for its upcoming event on Oct. 13, where the tech giant is set to unveil an all-new smart home hub. This device aims to control various home gadgets, serve as a digital calendar, and facilitate video calls.
The smart home hub will leverage Apple's new Siri AI platform, enhancing user interaction through facial recognition. Additionally, a secondary version featuring a robotic arm for 360-degree screen rotation is in development. This marks Apple's first new product category under CEO John Ternus, potentially opening a lucrative revenue stream in a market dominated by Amazon and Google.
Alongside the hub, Apple plans to refresh its Apple TV and HomePod mini, both equipped with more powerful processors to support the enhanced Siri AI capabilities. The company's home offerings, part of its Wearables, Home, and Accessories segment, generated $35.68 billion in 2025, making it Apple's third-largest segment after the iPhone and Services.
As Apple prepares to enter the smart home market, industry experts are keenly watching how these new products will compete against established players like Amazon's Alexa and Google Assistant. Gurman reported that the new smart display will recognize household members, providing personalized responses, and is internally referred to as the HomePad (J490). Apple fans are advised to mark their calendars for this significant launch.
“The smart home hub, reportedly called HomePad internally, will feature facial recognition and integrate with Siri AI, which launched in beta earlier this month. Apple's home segment brought in $35.68 billion in 2025, making it the company's third-largest revenue source.”
Yahoo Finance
Mashable
