- Apple is reportedly shifting its iPhone launch strategy, moving away from its traditional September release for all models.
- Instead, Apple plans to unveil the iPhone 18 Pro and 18 Pro Max alongside its first foldable device, possibly named iPhone Ultra, in September.
- The next Apple special event will happen in September, with pre-orders opening on Friday, Sept. 11 and the new phones going on sale on Friday, Sept. 18.
- Apple's last releases came in September 2025 with the iPhone 17 series.
- This year, the regular iPhone 18 is not expected to launch, with its debut now anticipated in Spring 2027.
- This new schedule aims to prevent a crowded September event, manage component costs, and offer new models earlier in the year.
- The iPhone 18 Pro is expected to focus on better camera controls, stronger battery efficiency, and a seamless screen design.
- The iPhone 18 Pro would start at $1,299 according to reports.
Apple is reportedly shifting its iPhone launch strategy, moving away from its traditional September release for all models. This year, the iPhone 18 Pro and 18 Pro Max will be unveiled alongside the company's first foldable device, possibly named iPhone Ultra, in September.12
The standard iPhone 18 is now anticipated to debut in Spring 2027, potentially alongside the more affordable iPhone 18e. This new schedule aims to prevent a crowded September event, manage component costs, and offer new models earlier in the year for customers whose contracts expire or who receive holiday gifts.678
The next Apple special event is expected to occur in September, with pre-orders opening on Friday, Sept. 11 and sales starting on Friday, Sept. 18. The iPhone 18 Pro is set to focus on better camera controls, stronger battery efficiency, and a seamless screen design.349
The Dynamic Island cutout width on the iPhone 18 Pro and iPhone 18 Pro Max has been reduced from 20.76 mm to 13.49 mm, a reduction of approximately 35%. Apple is also expected to introduce its A20 Pro processor, built using a cutting-edge 2-nanometer (2nm) manufacturing process, and increase battery capacity, making the phone slightly thicker to hold larger power cells. According to The Wall Street Journal, the iPhone 18 Pro would start at $1,299.10
“Apple is moving the standard iPhone 18 launch to Spring 2027 to avoid a crowded September event, allowing for earlier releases for customers. The iPhone 18 Pro is expected to feature a reduced Dynamic Island cutout width and an A20 Pro processor built on a 2nm process.”
Forbes
