Apple Inc.

Apple schedules September 9 iPhone event at Apple Park with 'Surprise and Shine' tagline; iPhone 18 Pro and iPhone Ultra expected

Apple has scheduled its iPhone event for September 9 at 10am PT at Apple Park, featuring the tagline 'Surprise and Shine.' The event is expected to unveil the iPhone 18 Pro, iPhone Ultra, and possibly new Apple Watch models, with a livestream available for viewers.

GSMArena.com GSMArena.com26 August 2026 · 21:19 UTC
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Apple's upcoming iPhone event is set for September 9 at 10am PT at Apple Park, featuring the tagline 'Surprise and Shine.' The event will be livestreamed and is expected to showcase the iPhone 18 Pro and the highly anticipated iPhone Ultra.67

The iPhone 18 Pro series is rumored to resemble the iPhone 17 Pro lineup but may include new features such as a new camera system, enhanced battery life, and improved processing power. Additionally, the phones are expected to come in new color options.45

The iPhone Ultra is particularly noteworthy, featuring a 5.5-inch cover display and a 7.67-inch inner display with a 4:3 aspect ratio. It is also rumored to support Touch ID and offer an iPad-like user interface.

In addition to the iPhones, Apple may also announce new Apple Watch models during the event, further expanding its product lineup.

Key Insight
“The event will be livestreamed from Apple Park in Cupertino, with the poster featuring a glowing Apple logo. The iPhone Ultra is rumored to sport a 5.5-inch cover display, 7.67-inch inner display, Touch ID, and an iPad-like interface.”
CuriousCats studied:
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GSMArena.comGSMArena.com
“Apple has that its iPhone-focused event will take place on September 9 at 10am PT.”
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