- Giant displays are being prepared outside Apple's Fifth Avenue store in New York ahead of the iPhone Duo's launch on Friday, October 23.
- The installations are located on the plaza beside the glass cube and are currently hidden by wrapping and black covers.
- Apple plans to allocate a substantial number of demos and displays at Fifth Avenue for the launch, unlike typical non-flagship locations.
- The iPhone Duo goes on sale on Friday, October 23, with Apple warning that launch-day inventory may sell out quickly in some markets.
- Apple is rolling out a 'Made for iPhone Duo' badge in the App Store to indicate apps optimized for the foldable device.
- Fifth Avenue's launch decorations have changed twice in just over a month, including updates for September's release.
Apple is gearing up for the launch of its iPhone Duo on October 23, with significant preparations at its Fifth Avenue store, including giant outdoor displays.78
The installations are designed to showcase the device's innovative features, including a foldable design that allows for unique app interactions.
According to reports, Apple plans to allocate substantial resources to demonstrations and displays at the Fifth Avenue location, with typical non-flagship stores receiving around 20 units each.456
The new 'Made for iPhone Duo' badge will help users identify apps optimized for the device's extra screen real estate.910
For instance, Netflix will utilize the inner display for full-screen viewing while showing short clips on the outer screen. Similarly, Amazon's Prime Video will allow users to watch content with the device partially folded.
Other notable apps include Microsoft Word and Outlook, which will provide a desktop-class experience, and Zoom, which can display video calls alongside shared content.
The iPhone Duo starts at $1,999 and is expected to sell out quickly, with customers in various markets needing to reserve pickup times.
Apple is also launching editorial collections for the iPhone Duo, with further app updates planned throughout the year.
“Apple will reserve pickup times in China, France, Japan, and other markets to manage launch-day demand, with inventory expected to sell out quickly. Meanwhile, the new badge highlights apps like Netflix and Zoom that use the Duo's dual screens, though Instagram still has some bugs.”
MacRumors
