Apple prepares to launch AI-powered smart home hub device featuring Siri AI, with a debut expected between October and early next year
Mark GurmanApple Inc.

Apple prepares to launch AI-powered smart home hub device featuring Siri AI, with a debut expected between October and early next year

Apple is set to launch an AI-powered smart home hub featuring an upgraded Siri assistant, with a debut expected between October and early next year. The device will include a 7-inch display, facial recognition, and capabilities for video calls and home security management.

Bloomberg Bloomberg+3 sources28 July 2026 · 14:51 UTC
CuriousCats Full Story

Apple is preparing a significant entry into the smart home market with a new AI-powered hub device featuring a 7-inch square display and enhanced Siri capabilities.1236

The device, which is expected to launch between October and early next year, will include facial recognition technology that personalizes the user interface based on who is viewing the screen.457

According to reports, the hub will serve multiple functions, including video calls, home intercom capabilities, and security monitoring, effectively acting as a central command center for smart home management.

Apple’s push into this market comes after years of lagging behind competitors like Amazon and Google. The new hub is part of a broader strategy that includes a refreshed Apple TV set-top box and an updated HomePod mini, both designed to support the new Siri AI.

The smart home hub will reportedly feature a blend of tvOS and watchOS in its interface, with grids of icons and widgets. Additionally, there are two versions of the product in development: one with a half-dome base and another designed to be wall-mounted.

Apple is also working on a premium version of the hub with a robotic arm that can physically adjust the display to face users, enhancing interaction during video calls.

This initial wave of products is seen as a precursor to even more advanced devices in the future, indicating Apple’s commitment to becoming a major player in the smart home sector.

Key Insight
“The new smart home hub will include a 7-inch square display and advanced features like facial recognition and personalized content delivery. Additionally, Apple is refreshing its Apple TV set-top box and HomePod mini to support this new wave of smart home products.”
CuriousCats studied:
1
BloombergBloomberg
“Apple Inc., after spending years as a laggard in the smart home market, is preparing a dramatic new push into the category with fresh devices and software.”
Bloomberg →
2
The Verge
“Apple’s new HomePad device could compete with Google and Amazon”
The Verge →
3
9to5Mac9to5Mac
“Apple is about to kick off its major new smart home push.”
9to5Mac →
4
Investing.com India
“According to reporting from Bloomberg’s Mark Gurman, is preparing an aggressive push into the living room with an AI-powered command center designed to sit at the heart of your home.”
Investing.com India →
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