- Apple is redesigning nearly all its Macs because it cannot keep up with demand from AI users.
- Demand is driven by hobbyists and developers running AI agents locally on Mac mini and Mac Studio instead of in the cloud.
- Some Mac mini and Mac Studio orders face shipping delays of at least three months.
- Apple plans a high-end 14-inch and 16-inch MacBook Pro with a touch screen and OLED display, both firsts for the Mac, arriving between late this year and early next year.
- A refreshed entry-level MacBook Pro and the first new iMacs in two years are expected this fall.
- The company already across the board in June (likely price increases) citing the same memory chip shortage now delaying shipments.
- Apple is launching a device leasing program on July 28 to make its increasingly expensive lineup easier to afford.
Apple is responding to a surge in demand from AI users by redesigning its Mac lineup, which includes the upcoming high-end 14-inch and 16-inch MacBook Pro models featuring a touch screen and OLED display. These models are set to launch between late 2023 and early 2024.14
Much of the demand is driven by hobbyists and developers who prefer running AI agents locally on Mac Studios rather than relying on cloud services. This shift has led to significant delays, with some Mac mini and Mac Studio orders not expected to ship for at least three months.23
Additionally, Apple plans to release a refreshed entry-level MacBook Pro and its first new iMacs in two years this fall. The company has faced challenges due to a memory chip shortage, which has impacted its ability to meet the growing demand. To address affordability concerns, Apple is also launching a device leasing program on July 28, aimed at making its premium products more accessible to consumers.56
As Apple continues to innovate and adapt to the evolving tech landscape, these updates reflect its commitment to enhancing user experience and meeting the needs of a rapidly changing market.
“Some Mac mini and Mac Studio orders face shipping delays of at least three months due to memory chip shortages. Apple also plans a high-end MacBook Pro with touch screen and OLED display arriving between late this year and early next year.”
entrepreneur.com
