- Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max at its annual September launch event.
- While the company has not officially announced the event date, multiple reports suggest that the next-generation Pro models could debut on September 7.
- The iPhone 18 Pro Max is rumored to feature a variable-aperture primary camera and a 6.9-inch display.
- Reports indicate that the Pro Max model may become slightly thicker to accommodate a larger battery.
- Leaks suggest that Apple could increase prices by up to ₹20,000 in India for the new models.
- Apple is also expected to introduce new Apple Watch models and its first foldable iPhone during the event.
- Current reports point to a smaller but more premium iPhone lineup, refreshed Apple Watches, and the possible debut of Apple’s first foldable phone.
- The iPhone 18 Pro series is expected to be powered by Apple's next-generation A20 chipset, reportedly manufactured using TSMC's 2nm process.
- Apple has already previewed iOS 27, watchOS 27, and the next generation of Apple Intelligence for release this fall.
Apple's September event is anticipated to be a significant launch, featuring the iPhone 18 Pro and Pro Max, which are rumored to maintain a familiar design while introducing a smaller Dynamic Island and an A20 Pro chip for enhanced performance.19
The iPhone 18 Pro is expected to sport a 6.3-inch display, while the Pro Max may feature a 6.9-inch panel. Both models are likely to include upgraded LTPO+ OLED displays for better brightness and power efficiency. Notably, the Pro Max may become slightly thicker to accommodate a larger battery of up to 5,200mAh.5
In addition to the iPhones, Apple is rumored to introduce the Apple Watch Series 12 and Apple Watch Ultra 4, which may include a new processor and improved health features. However, a new Apple Watch SE is not expected this year. Reports suggest that Apple is exploring advanced blood-pressure-related notifications, but full medical-grade readings are not anticipated.
The most exciting speculation surrounds a potential foldable iPhone, possibly dubbed the iPhone Ultra, featuring a 5.5-inch outer display and a 7.8-inch inner screen. Pricing for this device could exceed $2,000, and production challenges may delay its release.7
While Apple has not confirmed the event date, multiple sources indicate a possible launch on September 7. As always, details remain speculative until officially announced by the company.2
“Rumors also point to a book-style foldable iPhone dubbed the iPhone Ultra, with a ~7.8-inch inner display and pricing near or above $2,000, though production challenges could delay its release. Separately, leaks suggest iPhone 18 Pro models will add a smaller Dynamic Island and a variable-aperture main camera, powered by an A20 Pro chip.”
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