- Apple has reached out to publishers in recent months with proposals for multiyear agreements to license their content, according to people familiar with the matter.
- The proposed agreements would provide Apple with access to content to help power Siri AI, which is expected to roll out later this year.
- Apple has discussed a variable, usage-based payment model where publishers would receive payments when their material is used.
- Discussions are still ongoing, and final terms could change, according to the Journal report.
- Apple is preparing a substantially upgraded version of Siri, expected to arrive with its next-generation software platforms.
- Access to up-to-date news content could be particularly important as Apple seeks to make the assistant more useful for questions about current events.
- Licensing agreements would provide Apple with a structured source of information as it expands the role of AI across its devices.
- Publishers are weighing how to respond to the rapid expansion of generative AI, with some opting to negotiate licensing agreements.
- The distinction between licensing agreements and legal actions over the use of material has become increasingly important for publishers seeking compensation.
Apple is in discussions with publishers to license content for its upgraded Siri AI, aiming to enhance its performance and provide timely information. The proposed multiyear agreements would allow Apple to access publishers' material, addressing criticism of Siri's capabilities compared to competitors.12345710
The discussions, which are ongoing, suggest a shift from fixed fees to a usage-based payment model, where publishers would be compensated based on how often their content is utilized in AI-generated responses. This approach could offer a structured source of information as Apple expands AI across its devices.
As Apple prepares for a significant upgrade to Siri, expected with its next-generation software, access to up-to-date news content is crucial for improving the assistant's ability to answer questions about current events. The company has faced longstanding criticism for Siri's lagging performance compared to rival AI services.8
The discussions come at a time when publishers are grappling with the rise of generative AI, with some opting for legal action over unauthorized use of their material, while others pursue licensing agreements. The final terms of any agreements with publishers could change as negotiations continue, according to reports.911
“Apple has discussed a usage-based model where publishers receive payments when their material is used, rather than a fixed fee. The push comes as publishers weigh legal action versus licensing deals amid generative AI's rapid expansion.”
WSJ
t2ONLINE
.jpg)
