Apple expected to launch new iPhone models in September; new report says first foldable iPhone is on track to arrive alongside iPhone 18 Pro models
Mark GurmanApple Inc.

Apple expected to launch new iPhone models in September; new report says first foldable iPhone is on track to arrive alongside iPhone 18 Pro models

Apple is set to unveil new iPhone models in September, including the highly anticipated first foldable iPhone. Reports suggest that the foldable device will launch alongside the iPhone 18 Pro and Pro Max, with the keynote expected on September 8 or 9, and sales starting September 18.

Forbes Forbes+1 source5 August 2026 · 01:39 UTC
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Apple's first foldable iPhone is reportedly on track for a September launch, coinciding with the iPhone 18 Pro models. Despite earlier concerns about production delays, recent reports indicate that issues have been resolved, and the foldable device is expected to feature a 5.5-inch display when closed and a 7.8-inch display when open.1278

The anticipated keynote is likely scheduled for September 8 or 9, with sales commencing on September 18. The iPhone 18 Pro and Pro Max are also expected to debut at this event, with potential price increases of $100 to $200 compared to their predecessors. The foldable iPhone could retail between $2,000 and $2,500.9

In addition to the new iPhones, Apple is expected to announce at least five new devices, including an Apple Watch Ultra 4 and a new home hub with a 7-inch display. The foldable iPhone's production challenges appear to have been addressed, with reports suggesting that the production line setup was completed by the end of July.

As the launch date approaches, excitement builds around Apple's innovative offerings, marking a significant evolution in their smartphone lineup.

Key Insight
“The keynote is predicted for Sept. 8 or 9, with pre-orders expected Sept. 11 or 12 and the foldable on sale Sept. 18. Reports put the foldable at $2,000–$2,500, with a 5.5-inch display closed and a 7.8-inch display open.”
CuriousCats studied:
1
ForbesForbes
“Apple’s next big event will be in September — for exactly when it’s likely to be — but although the expectation is that it will see the announcement of the first folding iPhone, there’s a question mark hanging over whether that handset will arrive on time or not.”
Forbes →
2
MacRumorsMacRumors
“Apple is going to announce at least five new devices next month at its annual iPhone-centric event, though it's possible we'll also get devices that were waiting on AI.”
MacRumors →
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