Apple has doubled its planned production of the MacBook Neo to 10 million units due to overwhelming demand and shortages affecting the laptop's availability.
The Neo, priced at
$599, has been in high demand since its release on
March 11, 2026, but the company previously lacked the necessary chips.
To remedy this,
Apple initiated a new run of A18 Pro chips, as the initial run utilized leftover stock intended for the iPhone 16 Pro.
New orders will require TSMC to manufacture additional A18 Pro chips,
which will cost Apple more than the 'free' chips they originally deployed for production.
Analysts suggest that producing the new batch may also lead to higher costs due to general component price increases from the
RAM shortage.
The company could decide to pass these costs to consumers or lower profit margins, potentially discontinuing the
$599 base model in favor of a
$699 variant with better margins.
Looking ahead,
Apple is expected to launch a second-generation Neo in early
2027 with A19 Pro chips as they navigate these production challenges stemming from
chip shortages and demand fluctuations.
Sources: 
Apple has doubled its MacBook Neo production to 10 million units to address ongoing shortages, fueled by the demand for the newly launched laptop. The company initiated a new run of A18 Pro chips to support this increased output, adapting to the challenges posed by chip availability and rising production costs.
