Raiza MartinJason SpielmanStephen HughesMacRumorsEuropean CommissionHuxe AINotebookLMApple Inc.

Apple discloses deal to hire Huxe team and license AI audio tech from personalized podcast startup; Huxe wound down in May

Apple has reached a reverse acqui-hire deal to bring on team members from the now-defunct personalized audio startup Huxe, which ceased operations in May. The agreement includes a non-exclusive license for Huxe's AI audio technology, as disclosed to the European Commission on June 9.

TechCrunch TechCrunch+1 source11 October 2026 · 07:07 UTC
Media in this story
CuriousCats Full Story

Apple's recent agreement with Huxe marks a strategic move to enhance its podcasting capabilities. Huxe, which was founded by former NotebookLM developers, announced its shutdown on May 21, 2026, ceasing app services and deleting user data by May 29.124

The deal allows Apple to make employment offers to certain Huxe employees and obtain a non-exclusive license for Huxe's AI audio technology. However, details regarding the number of employees involved or Apple's specific plans for the technology remain undisclosed.5

Huxe's closure was abrupt, with the team expressing gratitude to users for their support, stating, “The fact that you used it, told friends about it, sent us your suggestions and your ideas, made it feel like we built it together.” The startup's app was removed from both the Apple and Google stores, and the company confirmed that it would not continue product development.

The European Commission's filing on June 9 did not specify which employees received offers or if they accepted. This acquisition strategy aligns with Apple's ongoing efforts to bolster its podcasting platform, potentially integrating Huxe's technology to enhance user experience.

The Huxe entry in the Digital Markets Act list indicates that Apple will not acquire Huxe's shares or assets, but rather focus on hiring talent and licensing technology.

As Apple continues to expand its audio offerings, this deal could signify a significant step towards improving its podcasting services.

Key Insight
“Huxe was founded by former NotebookLM team members Raiza Martin, Jason Spielman, and Stephen Hughes, and its app was removed from stores on May 21 with service ending May 28. The European Commission register entry does not disclose how many employees received offers or whether any accepted.”
CuriousCats studied:
1
TechCrunchTechCrunch
“Apple revealed in that it has reached an agreement to bring on team members and technology from personalized audio startup Huxe, in what’s commonly known as a reverse acqui-hire deal.”
TechCrunch →
2
FourWeekMBA
“An entry dated 9 June 2026 in the European Commission’s Digital Markets Act list of acquisitions says will have the right to make employment offers to and hire certain employees of Huxe AI, a whose app made personalised audio, and will receive a non-exclusive license to its intellectual property rights.”
FourWeekMBA →
Ask CuriousCats
Who founded the Huxe startup?
What did Apple disclose to the European Commission?
How did Huxe wind down operations?
Are other tech companies acquiring startups similarly?
How does this deal compare to typical mergers?
Get your CIA-level briefing,
in real time.
CuriousCats monitors the internet every minute for you and brings you the most personalized brief of videos, social media posts, news and more.
Download the App
Liked the depth here?
Get the full internet briefed for you any time of the day.
Get CuriousCats