Amid PlayStation's all-digital push, Sega president says 'we still value the culture of physical media'; company embraces digitalisation
Shuji UtsumiMicrosoft CorporationMcAfeeSegaLG Corporation

Amid PlayStation's all-digital push, Sega president says 'we still value the culture of physical media'; company embraces digitalisation

Sega president Shuji Utsumi emphasized the importance of physical media amid the industry's digital shift, stating, "we still value the culture of physical media." He acknowledged the necessity of digital distribution, particularly as more players engage on PC, while advocating for a balanced approach to digitalisation.

Eurogamer.net Eurogamer.net+1 source24 July 2026 · 13:57 UTC
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Sega president Shuji Utsumi has reaffirmed the company's commitment to physical media, stating, "we still value the culture of physical media." This statement comes as the gaming industry increasingly shifts towards digital platforms.1

Utsumi highlighted that while digital distribution is 'crucial' due to the 'steadily increasing' number of PC gamers, Sega aims to balance this with its traditional roots.

He remarked, "When it comes to titles we call 'full games' for consoles and PCs, we believe that a digital shift is crucial," indicating a strategic pivot towards digitalisation.2

Utsumi also noted, "In order to cultivate that market, we believe it is important to strengthen our digitalisation. We tend to think from a physical perspective, so I think we need to be more digitally conscious and become more global." This dual approach reflects Sega's intent to adapt to changing consumer preferences while maintaining its legacy in physical media.

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“Microsoft intervened after Windows 11 users with LG monitors were bombarded with unwanted McAfee trial pop-ups. LG agreed to immediately disable the pop-up ad notifications, and Microsoft's Windows chief pledged to 'keep improving here with our ecosystem partners.'”
CuriousCats studied:
1
Eurogamer.netEurogamer.net
“"We were originally a platform provider, and of course, we still value the culture of physical media. Rather than completely abandoning that, we are currently challenging ourselves to shift so that we can think about and act on the important aspects of digital media in parallel."”
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2
Gamereactor UKGamereactor UK
“Microsoft has intervened to stop Windows 11 users with LG monitors from being bombarded with annoying McAfee trial pop-ups.”
Gamereactor UK →
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