- Sega president Shuji Utsumi stated that 'we still value the culture of physical media' while acknowledging that digital distribution is crucial due to the 'steadily increasing' number of people playing on PC.
- Utsumi emphasized that a digital shift is crucial for titles considered 'full games' for consoles and PCs.
- To cultivate the digital market, Utsumi believes it is important to strengthen digitalisation while maintaining a physical perspective.
- Utsumi remarked that Sega, originally a platform provider, values physical media and is challenging itself to shift towards digital media without completely abandoning physical formats.
Sega president Shuji Utsumi has reaffirmed the company's commitment to physical media, stating, "we still value the culture of physical media." This statement comes as the gaming industry increasingly shifts towards digital platforms.1
Utsumi highlighted that while digital distribution is 'crucial' due to the 'steadily increasing' number of PC gamers, Sega aims to balance this with its traditional roots.

He remarked, "When it comes to titles we call 'full games' for consoles and PCs, we believe that a digital shift is crucial," indicating a strategic pivot towards digitalisation.2
Utsumi also noted, "In order to cultivate that market, we believe it is important to strengthen our digitalisation. We tend to think from a physical perspective, so I think we need to be more digitally conscious and become more global." This dual approach reflects Sega's intent to adapt to changing consumer preferences while maintaining its legacy in physical media.
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