- Amazon has integrated Luna cloud gaming into the Prime Video app, allowing Prime members to access free games on Fire TV at no extra cost.
- Prime members can now find a new Games tab within the Prime Video app, which includes titles like Hogwarts Legacy and EA Sports FC 26.
- Luna is now available as part of Prime Video in the UK and US, specifically targeting casual gamers who may not own consoles or high-end PCs.
- The integration aims to reduce friction for casual players by placing cloud games within the same interface used for video discovery.
- Amazon plans to add new games to the Luna catalogue each month, enhancing the gaming experience for Prime members.
- Previously, users needed to pay a separate monthly subscription for Luna, but the new integration is expected to improve engagement by offering it as a free bonus with Prime Video subscriptions.
- Jeff Gattis, GM of Gaming at Amazon, stated that bringing Luna inside Prime Video allows Prime members to discover games more naturally.
- The integration follows Amazon's relaunch of Luna last year and reflects a broader trend among streaming platforms to engage users beyond video content.
Amazon has integrated its Luna cloud gaming service into the Prime Video app, allowing Prime members in the US and UK to access games at no extra cost on Fire TV. This strategic move aims to enhance user engagement and simplify game discovery for casual players.14679
Previously, users needed a separate subscription for Luna, but now it is bundled with Prime Video, making it a free bonus. Jeff Gattis, GM of Gaming at Amazon, stated: “Bringing Luna inside Prime Video allows Prime members to discover games more naturally, and if they see one they like, they click it and they’re in.”8
The integration targets casual gamers who may not invest in high-end gaming hardware. Gattis noted: “Three billion people in the world play games; only about 500 million own consoles and PCs.” This reflects a broader audience that enjoys gaming without the need for expensive equipment.
The Luna catalogue available to Prime members includes popular titles like Hogwarts Legacy and EA Sports FC 26, with new games added monthly. The initiative also creates cross-promotion opportunities between Prime Video franchises and games, such as Masters of the Universe: Legends Unite linked to the film on Prime Video.23
Despite challenges in cloud gaming, Gattis is optimistic about rebuilding trust in the technology, which has improved significantly over the years. The integration follows Amazon’s relaunch of Luna last year and aligns with a broader trend among streaming platforms to expand engagement beyond video content.
“Previously requiring a separate monthly subscription, Luna is now included with Prime at no additional cost, available on Fire TV in the US and UK. The launch includes over a dozen games such as Hogwarts Legacy and EA Sports FC 26, with new titles added monthly.”
Metro.co.uk
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