- Amazon is making a move to embed its Amazon Luna cloud gaming service within its Prime Video platform, enabling much easier discovery for the video game offering.
- Games, including titles like *Hogwarts Legacy*, *EA Sports FC 26* and *Clue* will be available starting today inside Prime Video, for users with an Amazon Fire TV device.
- Jeff Gattis, Amazon's gaming boss, predicts that streaming will replace consoles due to rising hardware costs, stating that there is a huge untapped audience beyond traditional console owners.
- Prime members can now find games the same way they discover everything else on Prime Video, just look for the new “Games” tab and start playing in seconds right on your TV, using a controller or your phone.
- Luna is included with Prime at no additional cost and there’s nothing to download or purchase to start playing.
- The change will see a “Games” tab added alongside “Movies,” “TV Shows,” “Live TV,” and “Sports,” significantly expanding Prime Video’s content offering.
- Gattis argues that as hardware becomes more expensive, more people will consider streaming games instead of investing in dedicated gaming devices.
- Amazon Luna is already included as a Prime subscription, but it has largely existed as a separate destination, whereas now users will be able to view it under the "Games" tab on Prime Video.
Amazon has officially integrated its Luna cloud gaming service into the Prime Video app, enhancing user experience by adding a 'Games' tab alongside existing content categories.125
This integration allows Prime members with Fire TV devices in the US and UK to access popular games like *Hogwarts Legacy* and *EA Sports FC 26* without additional costs.4
Jeff Gattis, Amazon's head of gaming, emphasized the potential of cloud gaming, stating, "As hardware becomes more expensive, and as streaming technology continues to improve, I think you'll naturally see more people asking whether they actually need that dedicated device."37
The move aims to tap into the vast gaming market, which Gattis notes includes over three billion players worldwide, yet only a fraction own dedicated gaming hardware.
Luna is included with Prime subscriptions, allowing users to discover and play games seamlessly within the Prime Video interface. Gattis remarked, “Bringing Luna inside Prime Video allows Prime members to discover games more naturally.”
The integration is part of Amazon's strategy to expand its gaming offerings and reach a broader audience, with plans to roll out the feature to more countries and devices in the coming months.
According to Ampere Analysis, cloud gaming services like Luna generated around $700 million in consumer spending in 2025, indicating significant growth potential.
As Amazon continues to innovate, it aims to create new interactive experiences that complement existing video content, further enhancing engagement with its Prime Video platform.
“Amazon gaming boss Jeff Gattis predicts players will increasingly turn to streaming rather than buying dedicated consoles as hardware costs continue to rise. He notes there are around three billion players globally but only 300 million consoles, emphasizing a large untapped audience for cloud gaming.”
The Hollywood Reporter
