- AI will transform financial services by 2030, with around 11 million UK adults likely to use autonomous AI within pre-set goals, according to the Mills Review led by FCA executive director Sheldon Mills.
- The review sets out seven recommendations including securing the regulatory perimeter, strengthening coordination, and expanding the FCA AI Lab to support innovation in AI models.
- Consumer sentiment is mixed: 55% see benefits but 24% would never use AI; top concerns include misuse of data, lack of protection, and concentration of power.
- By 2030, AI is likely to amplify fraud and cyber risks, making attacks faster and harder to spot, with deepfakes and synthetic identities changing how attacks are conducted.
- FCA Chair Ashley Alder praised the report, saying it anticipates the fundamental change agentic AI will bring and highlights both benefits and risks.
- Current AI use in personal finance is mainly "assistive": 16% currently use it, 17% of recent product shoppers used AI, and 13% would give AI real-time access to banking data.
- AI offers a "once-in-a-generation chance" to close information asymmetries and tackle "longstanding weaknesses" including the advice gap (9% use traditional advice) and £300 billion in low-interest accounts.
- The review recommends developing a trusted public-interest AI-enabled financial capability service and strengthening oversight; the FCA will launch an AI good and poor practice publication later this year.
- The FCA's principles-based approach and Senior Managers Regime have been critical, and recommendations build on work such as allowing firms to test AI with the regulator.
A landmark review by the Financial Conduct Authority (FCA) predicts that artificial intelligence (AI) will fundamentally reshape financial services by 2030. Led by FCA executive director Sheldon Mills, the report identifies four major shifts: changes in firm operations, consumer decision-making, market competition, and increased fraud risks.
The FCA's research indicates that 20% of the UK population, or approximately 11 million adults, are open to using AI systems that can operate autonomously within defined parameters. However, concerns about trust and oversight of AI technology persist among consumers.
Mills stated, “AI will transform financial services by 2030. It creates significant opportunities for consumers, firms, and the wider economy.” The report outlines seven recommendations for the FCA, including enhancing regulatory frameworks and expanding the FCA's AI Lab to foster innovation.123456

The review also warns that by 2030, AI could amplify fraud and cybersecurity risks, making attacks more sophisticated and harder to detect. It highlights the need for regulators to adapt to these changes to protect consumers and ensure market stability.
Ashley Alder, chair of the FCA, emphasized the importance of the report, stating it “highlights how consumers and firms can reap significant potential benefits as well as how risks can be managed.” The FCA plans to publish guidelines on AI best practices later this year.1112

In conclusion, the Mills Review serves as a roadmap for navigating the transformative impact of AI on the financial services sector, balancing innovation with necessary safeguards.
“The Mills Review estimates 11 million UK adults may use autonomous AI, but 24% remain unwilling and top concerns include data misuse and lack of protection. It recommends a public-interest AI capability service and warns that deepfakes and synthetic identities will amplify fraud by 2030.”
