Rohit Shetty highlights celebrity role in Mumbai’s new 'Tik Tik Plastic' campaign

Mumbai’s new environmental initiative, the 'Tik Tik Plastic' campaign, was launched through a collaboration between the Brihanmumbai Municipal Corporation (BMC), UNEP, and the Bhamla Foundation to tackle plastic pollution.
The campaign prominently features Bollywood celebrities, including filmmaker Rohit Shetty and actor Ajay Devgn, who are leveraging their public influence to raise awareness.
Shetty highlighted the critical role of celebrities in environmental advocacy, stating, “Celebrities have a voice, and with that comes responsibility.”
Devgn, serving as the campaign ambassador, stressed the importance of individual action, saying, “Protecting the environment is not someone else’s job, it starts with each of us. Cutting down on daily plastic use is a small but crucial step. Real change is possible only through collective action.”
BMC Commissioner Bhushan Gagrani underscored the civic body's ongoing environmental efforts, including coastal clean-ups, waste reduction, and air quality monitoring, emphasizing that “Environmental imbalance is not just a bureaucratic issue it affects public health, livelihood, and the quality of life.”
The campaign launch event also included other notable figures such as actress and choreographer Shiamak Davar, and Bhamla Foundation president Asif Bhamla, all advocating for increased public engagement in reducing plastic pollution.
This initiative aims to reshape public perception and inspire collective responsibility to address the growing environmental challenges posed by plastic waste in Mumbai.

Mumbai’s new 'Tik Tik Plastic' campaign, launched by BMC, UNEP, and Bhamla Foundation, features Bollywood celebrities including Rohit Shetty and Ajay Devgn to combat plastic pollution. Shetty emphasized celebrity responsibility, while Devgn urged individual action to reduce daily plastic use for environmental protection.