MB Patil defends Tamannaah Bhatia as Mysore Sandal Soap boosts profits, plans new factory

Despite protests from pro-Kannada groups over appointing a Bollywood star, Karnataka's commerce minister MB Patil highlights KSDL's doubled production and surging profits under the current administration, alongside plans for a new factory in Vijayapura, signaling strong growth for the iconic Mysore Sandal Soap brand.

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Updated 15h ago
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A committee of experts considered several actresses and ruled out some popular names due to existing endorsements or other constraints.
MB Patil
Karnataka Commerce and Industries Minister
KSDLs production has more than doubled, turnover and profits have surged, and new projects including a new factory in Vijayapura are underway.
MB Patil
Karnataka Commerce and Industries Minister
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Key Facts
  • Karnataka government appointed Bollywood actress Tamannaah Bhatia as the brand ambassador for Mysore Sandal Soap under KSDL to globalise the product.1
  • The contract with Tamannaah Bhatia is for two years and two days, valued at 6.2 crore.1
  • Selection process ruled out local actresses like Rashmika Mandanna, Pooja Hegde, and Kiara Advani due to their endorsements with competing brands or other constraints.
  • Pro-Kannada groups protested outside the KSDL factory in Yeshwanthpur opposing the appointment of a Bollywood actress for a traditional Karnataka product.1
  • Minister MB Patil defended Tamannaah's appointment citing KSDL's production more than doubling, increased turnover and profits, and new projects including a new factory in Vijayapura.1
Key Stats at a Glance
Contract value for Tamannaah Bhatia as Mysore Sandal Soap ambassador
6.2 crore
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Increase in KSDL production
more than 100%
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