Sources: 1
Housefull 5, directed by Tarun Mansukhani, has innovated box office strategies by releasing two versions of the film simultaneously, each with a different ending.
The film, a murder mystery set on a cruise ship, stars Akshay Kumar, Abhishek Bachchan, and Riteish Deshmukh among others. The plot revolves around the murder of a billionaire who intends to leave his wealth to one of three successors named Jolly, all played by different actors.
According to the filmmakers, the first two hours of the 140-minute runtime are identical in both versions, with only the last 20 minutes differing. This unique approach aims to maximize profits by encouraging audiences to watch both versions, especially if the film receives positive word of mouth.
"Interestingly, the film has released in two versions, but not by language or viewing format, but by its climax. Housefull 5 has two different endings, with both getting a simultaneous release as Housefull 5A and Housefull 5B.""The idea behind the two endings is an attempt to maximise profits. If the film has a positive word of mouth, audiences will be encouraged to go to the theatres."The ensemble cast includes notable names such as Nana Patekar, Jackie Shroff, and Jacqueline Fernandez, adding star power to the film’s commercial appeal.
This dual-ending release strategy is a novel experiment in Indian cinema, potentially setting a new trend for engaging audiences and boosting box office collections by doubling the viewing experience.
Sources: 1
Housefull 5 breaks box office norms by releasing two versions with different endings, Housefull 5A and 5B, simultaneously. The film, starring Akshay Kumar and Abhishek Bachchan, features a murder mystery on a cruise ship and aims to double audience turnout by encouraging repeat viewings.
