Sources: 
Akshay Kumar took a unique approach to gauge audience reactions for Housefull 5 by going incognito in a villain mask, interacting with moviegoers exiting theatres in Bandra.
The film, the fifth installment in the popular Housefull franchise, has sparked considerable interest due to its innovative release strategy featuring two different endings, titled Housefull 5A and Housefull 5B. Both versions reveal Abhishek Bachchan's character, Jalbhushan aka Jolly, as the killer, but each presents him as an accomplice to a different mastermind.
"Housefull 5 has been released with two different endings in theatres. The fifth instalment of the franchise is being talked about for its unique experiment of releasing with two different endings."The movie's plot centers on a murder aboard a cruise ship, where a wealthy billionaire dies and leaves his fortune to Jolly. The two climaxes were shot simultaneously, with only the cast aware of the killers' identities.
Financially, Housefull 5 has performed well, crossing the Rs 50 crore mark within two days and earning nearly Rs 30 crore on its second day across all Indian languages. On June 7, it recorded a Hindi occupancy rate of 37.97%.
"The fifth instalment in the Housefull series, starring Akshay Kumar, has crossed the Rs 50 crore mark within two days of its release, as per estimates by industry tracker Sacnilk."With a reported budget of Rs 225 crore, distributors estimate the film needs to earn around Rs 450 crore to break even. Directed by Tarun Mansukhani and produced by Sajid Nadiadwala, Warda Nadiadwala, and Firuzi Khan under Nadiadwala Grandson Entertainment, the film has received mixed reviews but is doing well at the box office.
"Akshay Kumar wore a villain mask and approached excited moviegoers as they exited the theatre in Bandra to capture their reactions on Housefull 5."This innovative marketing move by Kumar adds a personal touch to the film's promotion, engaging fans directly and amplifying the buzz around the dual-ending experiment.
Sources: Akshay Kumar went incognito wearing a villain mask to capture real-time reactions of moviegoers exiting theatres in Bandra for Housefull 5, the fifth installment of the franchise released with two different endings. The film has crossed Rs 50 crore in two days and is generating significant buzz.
