- Project SUDARSAN was launched in November 2025 to monitor social media for fraudulent content.
- Since its launch, over 20,000 instances of fraudulent content have been identified.
- The Investor Survey 2025 revealed that 62% of investors are influenced by finfluencers, with 93% considering them credible.
- SEBI has deployed R(AI)DAR, an AI-enabled system to combat misleading ads and unregistered advice.
- Project SUDARSAN is designed to continuously monitor publicly available content across social media platforms.
- The platform uses multimodal AI to analyze various forms of content, including spoken language, images, videos, and text.
- The system assigns risk scores to potentially suspicious content by combining signals with behavioral and regulatory parameters.
- The technology marks a shift towards automated, real-time monitoring of social media content.
SEBI's Project SUDARSAN, launched in November 2025, has identified over 20,000 instances of fraudulent content on social media, as detailed in the regulator's Annual Report 2025-26. This initiative underscores the increasing reliance on financial influencers, or finfluencers, with 62% of investors making decisions based on their recommendations.16
Chairman Tuhin Kanta Pandey emphasized the necessity of digital monitoring, stating, "This digital vigilance is further necessitated by our latest Investor Survey, which revealed that 62% of investors are influenced by finfluencers – many of whom operate without accountability or verified performance data." The Investor Survey 2025 also found that 93% of respondents viewed financial influencers as moderately to highly credible, with YouTube being the most popular platform for investment information, cited by 91% of participants.34
Project SUDARSAN employs multimodal artificial intelligence to analyze various content forms, including text, images, and videos, assessing contextual intent and processing regional languages. The system assigns risk scores to suspicious content, enabling SEBI to detect fraudulent practices such as guaranteed returns and unregistered investment advice.8
Additionally, SEBI has implemented R(AI)DAR, an AI-enabled system that reviews advertisements to identify misleading content. Pandey noted, "Sebi has responded to this shift by investing in technology and data analytics as core supervisory tools, ensuring that while the market scales, the safety net for the investor scales even faster."5
“The Investor Survey 2025 also found that 93% of respondents consider finfluencers moderately to highly credible, with YouTube the top platform at 91%. SEBI has deployed R(AI)DAR to review ads and uses validated UPI handles to help investors spot legitimate intermediaries.”
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