Sources: 
Seattle musician Danny Newcomb has launched Incantio, an innovative AI-powered platform designed to empower musicians and creators by enabling them to self-license their digital catalogs.
Newcomb, who has played in several Seattle bands including Shadow and The Rockfords, emphasized the growing importance of independent artists in the global music market.
“Half of the global music market is now independent,” he said, highlighting the shift away from traditional label dominance.
Currently, three major record labels—Sony Music Publishing, Universal Music Publishing, and Warner Chappell Music—control 60% of published music revenue, with Sony holding 25%, Universal 23%, and Warner Chappell 12%. The remaining 40% belongs to independent artists, underscoring the need for platforms like Incantio.
Newcomb explained that Incantio aims to create an open platform where artists can set the value of their digital rights for licensing and reclaim some of the revenue traditionally captured by major labels.
“Part of (Incantio), for me, is a way of creating an open platform where artists can set the value of their digital rights for licensing and gain some of that value back,” he said.
By leveraging artificial intelligence, Incantio offers a modern solution for musicians to manage and monetize their catalogs independently, reflecting the evolving landscape of the music industry where independent creators are gaining significant ground.
This launch marks a significant step toward empowering artists in the digital age, providing tools to navigate licensing complexities and maximize earnings from their creative work.
Sources: Seattle musician Danny Newcomb has launched Incantio, an AI-driven platform empowering artists to self-license their digital catalogs. With independent artists now comprising half the global music market, Incantio aims to help musicians reclaim value from digital rights amid dominance by major labels like Sony and Universal.
