- Actionable has raised €8.6 million (approximately $10 million) to scale its predictive customer experience platform.
- The funding will support hiring in product, engineering, and sales, and facilitate US expansion via reseller partners.
- In September 2024, Actionable raised a €2 million pre-seed round.
Actionable, a Paris-based startup specializing in predictive customer experience, has successfully raised €8.6 million to enhance its platform that predicts customer behavior. Founded in 2024 by Nans Thomas and Nicolas Rieul, the company aims to help businesses understand customer satisfaction and retention.1
The funding round, led by Hi Nov and supported by Axeleo Capital, brings Actionable's total funding to approximately €12.3 million. The platform analyzes raw data from clients, including transaction logs and customer interactions, to create a Common Customer Data Model tailored to various industries.
Actionable's technology allows businesses to assess customer churn, satisfaction, complaint risks, and repeat purchase likelihood, providing insights that traditional surveys often miss. For instance, the platform has helped clients like Carrefour and SNCF improve customer satisfaction metrics significantly.
The company plans to utilize the new capital to expand its team in product, engineering, and sales, focusing on entering the US market through reseller partnerships instead of establishing a direct sales force. This strategic move aims to leverage existing networks to accelerate growth in a competitive landscape.
With its innovative approach, Actionable is poised to transform how businesses engage with their customers, ensuring they can proactively address issues before they escalate into complaints.
“The platform maps journeys of 117 million consumers and scores every customer on churn, satisfaction, complaint risk, and repeat purchase. For Carrefour, it found that after six minutes and twelve seconds of waiting at a click-and-collect counter, NPS declines, leading to a sevenfold return on CRM targeting investments.”
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