Isha Foundation hails Delhi High Court's crackdown on fake AI content exploiting Sadhguru

The Delhi High Court's decisive action against AI-generated deepfakes and fraudulent content marks a significant step in protecting Sadhguru Jaggi Vasudev's personality rights. This report covers the court's interim orders, the nature of AI misuse including fake videos and misleading ads, and Isha Foundation's ongoing efforts to safeguard the public from scams.

Sources:
MintBarandbenchIndiatoday+1
Updated 9h ago
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Sources: MintBarandbenchIndiatoday+1
The Delhi High Court has taken a firm stance against the misuse of artificial intelligence to exploit the personality rights of spiritual leader Sadhguru Jaggi Vasudev. Following a petition filed by Sadhguru to protect his identity from unauthorized commercial use, the court ordered online platforms to remove fake AI-generated content that misuses his name, image, and voice.

The petition highlighted that rogue websites were using AI to sell products fraudulently under Sadhguru's name, including a book titled "Garbh Yatra (on pregnancy)" featuring his image. It also alleged the creation of deepfake videos and morphed images depicting false events, such as Sadhguru's arrest, and misleading advertisements promoting financial investments.

The Delhi High Court's interim order came during a hearing on personality rights, instructing websites to take down such fraudulent content. The court indicated it would issue a detailed order to ensure ongoing protection.

Welcoming the court's decision, the Isha Foundation stated it has been "proactively working to remove such fake content and prevent individuals from falling prey to these scams." This move aligns with previous actions, including a March directive to remove defamatory videos against Sadhguru's Isha Foundation.

Personality rights, or the right of publicity, protect individuals from unauthorized commercial exploitation of their identity. Several celebrities, including Amitabh Bachchan and Arijit Singh, have similarly sought legal protection against misuse.

"Relying on my good name products are being sold-book called Garbh Yatra (on pregnancy) being sold with my image on it," the petition stated, underscoring the extent of exploitation.

This crackdown highlights growing concerns over AI-generated deepfakes and the need for legal frameworks to safeguard personal identities in the digital age.
Sources: IndiatodayTimesofindiaBarandbench
The Delhi High Court has ordered the removal of fake AI-generated content exploiting spiritual leader Sadhguru's name and image, following a petition by him to protect his personality rights. The Isha Foundation praised the court's crackdown on scams involving deepfakes and misleading advertisements.
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The Headline

Delhi HC orders removal of fake AI content exploiting Sadhguru

These scams include fake AI-generated videos, morphed images depicting false events, such as Sadhguru's arrest, and misleading advertisements promoting financial investments.
Isha Foundation
IndiatodayTimesofindia
Key Facts
  • Delhi High Court directed removal of videos and content against Sadhguru's Isha Foundation from online platforms in March.Timesofindia
  • Sadhguru Jaggi Vasudev filed a petition in Delhi High Court to safeguard his personality rights from AI misuse, citing exploitation of his name and image to sell products and create deepfakes.Mint
  • AI tools were used to morph Sadhguru's voice and speeches to create fake content for illicit commercial gain and misinformation.Barandbench
  • Delhi High Court issued interim orders directing websites to remove fake AI-generated videos, morphed images, and misleading advertisements exploiting Sadhguru's identity.IndiatodayTimesofindia
  • The court was urged to pass a dynamic injunction to protect Sadhguru's rights and indicated it will pass a detailed order.Barandbench
  • Isha Foundation welcomed the court's move, stating proactive efforts to remove fake content and prevent scams targeting the public.IndiatodayTimesofindia
Key Stats at a Glance
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Background Context

Legal context of personality rights protection

Key Facts
  • Personality rights, also known as the right of publicity, protect an individual's identity against unauthorised commercial exploitation.Mint
  • Several celebrities like Amitabh Bachchan, Jackie Shroff, Rajat Sharma, Arijit Singh, and Mohan Babu have approached High Courts seeking protection of their personality rights.Mint
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